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CRM and Email Marketing Coordinator

2 months ago

Orlando, Florida, United States Spartan Race, Inc Full time
Job Overview

Position Title: Spartan Email & CRM Specialist

Location: Flexible

Salary Range: $45K-58K annually

Company: Spartan Race, Inc.

Employment Type: Full-time

About Spartan Race, Inc.: As a leader in the obstacle racing sector, Spartan Race, Inc. is dedicated to challenging the limits of human capability and delivering transformative experiences for participants worldwide. We are in search of a skilled Email & CRM Specialist to enhance our email marketing initiatives on an international level.

Role Summary: The Spartan Email & CRM Specialist will take charge of crafting, implementing, and refining event-driven email marketing strategies. This position requires meticulous attention to detail, adeptness in copywriting, familiarity with custom APIs, HTML coding, and proficiency in Google Sheets. The ideal candidate will possess a robust background in automated email creation and utilizing data within Google Sheets to enhance campaign outcomes.

Core Responsibilities:

Email Campaign Development:

  • Design and execute email marketing strategies focused on Spartan events globally.
  • Collaborate with the marketing department to produce engaging content that fosters interaction and conversion.
  • Ensure all email communications align with brand standards and overall marketing objectives.

Automation & Personalization:

  • Establish and manage automated email workflows to nurture leads and encourage event participation.
  • Employ custom APIs to enhance email targeting and personalization.

Technical Implementation:

  • Create responsive email templates using HTML and CSS.
  • Guarantee optimal rendering of emails across various email clients and devices.
  • Diagnose and resolve technical challenges related to email delivery and presentation.

Data Analysis & Management:

  • Utilize Google Sheets for the management and analysis of email campaign metrics.
  • Apply data-driven insights to refine email performance and boost campaign effectiveness.
  • Track key performance indicators (open rates, click-through rates, conversions) and provide reports on campaign outcomes.

Team Collaboration:

  • Work alongside cross-functional teams, including marketing, design, and IT, to ensure the effective execution of email initiatives.
  • Offer training and guidance to colleagues on email marketing best practices and tools.

Why Consider This Opportunity:

  • Be part of a globally recognized entity in the obstacle racing field.
  • Engage in a dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • Competitive salary and comprehensive benefits package.

Qualifications:

  • High school diploma or an associate degree in Marketing, Communications, or a related discipline.
  • Minimum of 2 years of experience in email marketing, ideally within the events or sports sector.
  • Proficient in HTML and CSS for email development.
  • Strong copywriting abilities with a focus on crafting engaging and persuasive messages.
  • Experience with custom APIs and their integration into email campaigns.
  • Advanced skills in Google Sheets for data management and analysis.
  • Familiarity with email marketing platforms such as Mailchimp, Zeta, or similar tools.
  • Strong analytical capabilities and the ability to interpret data for informed decision-making.
  • Excellent organizational and project management skills.
  • Able to thrive in a fast-paced environment while managing multiple projects concurrently.