Advertising Creative Strategist

2 days ago


New Haven, Connecticut, United States Funded Full time
Job Description

About VKTRY Gear

VKTRY Gear is a leading innovator in sports performance insoles, leveraging aerospace-grade carbon fiber to enhance athletic performance and reduce injury risk. With a strong presence in professional and college sports teams, VKTRY Gear focuses on the vast high school and casual athlete market, comprising over 65 million people in the United States.

Role Overview

The Advertising Creative Strategist will lead the development, strategy, and execution of advertising content to drive brand awareness, customer engagement, and sales growth for VKTRY Gear. This role requires a visionary leader who can blend creativity with strategic thinking to produce compelling ads across all media platforms.

Key Responsibilities

  1. Advertising Strategy Development: Collaborate with external agencies and internal leadership to implement a comprehensive advertising strategy that aligns with the company's marketing objectives and enhances brand visibility.
  2. Creative Leadership in Advertising: Lead the creative process for all advertising campaigns, from concept to execution, ensuring that content resonates with target audiences and meets business goals.
  3. Collaboration with Organic Content and Influencers: Partner closely with the organic creative and influencer teams to align advertising content with broader marketing campaigns and sales initiatives.
  4. Content Production Management: Oversee the production of all advertising content, including video ads, digital banners, print ads, and social media campaigns.
  5. Brand Messaging and Storytelling: Ensure all advertising content consistently reflects VKTRY Gear's brand identity and tells a compelling story that drives consumer action.
  6. Performance Analysis: Analyze the performance of advertising campaigns using metrics such as ROI, engagement rates, and conversion rates to optimize future content.
  7. Budget Oversight: Manage the advertising content budget, ensuring that all campaigns are cost-effective and deliver maximum impact.
  8. Innovative Advertising Techniques: Stay ahead of industry trends and introduce new advertising formats and techniques to keep VKTRY Gear at the forefront of the market.

Qualifications

  • Bachelor's degree in marketing, advertising, communications, or a related field.
  • Two years + of experience leading creative advertising campaigns, ideally within the sports or consumer goods industry.
  • Strong understanding of digital advertising, including PPC, display ads, social media advertising, and video content.
  • Excellent leadership skills with experience managing creative teams.
  • Strong storytelling and messaging skills with the ability to craft compelling ads.
  • Analytical mindset with experience using data to inform advertising strategies.

Key Attributes

  1. Passion for sports and performance gear is a plus, as is a deep understanding of the target audience.
  2. Direct experience developing and leading META ad campaigns.
  3. Creative and innovative, with a strong sense of what makes an advertisement impactful.
  4. Detail-oriented with solid organizational and project management skills.
  5. Ability to thrive in a fast-paced environment and manage multiple campaigns simultaneously.
  6. Top-notch marketing and ad experience for an eCommerce-based company.

Compensation and Perks

  • Salary Range: $60,000 - $65,000 plus annual bonus when targets are achieved
  • Hybrid schedule, expected to be in office three days/week
  • Health Benefits
  • Two weeks of vacation


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