Senior Advertising Strategist

1 week ago

New York, New York, United States U.S. News & World Report Full time

Your Role

U.S. News & World Report is seeking a Senior Advertising Strategist to enhance our dynamic advertising division. This position reports to the Sales Planning Manager and plays a crucial role in crafting comprehensive digital and integrated media strategies.

Ideal candidates will thrive in a collaborative atmosphere filled with innovative brainstorming sessions and opportunities for professional development. We are looking for a curious individual with a positive, energetic attitude and a proactive approach to digital advertising.

Key Responsibilities:

  • Assist Account Executives in preparing for sales presentations, nurturing client relationships, and maintaining awareness of their account portfolios.
  • Organize and facilitate brainstorming sessions in response to incoming RFPs, involving the relevant team members.
  • Develop strategies and respond to RFPs, ensuring the sales team has the necessary materials and support for all submissions. This includes brainstorming and creating media plans and presentations, sourcing accurate research, coordinating creative mockups with the design team, verifying available inventory, and assessing the technical feasibility of proposed ideas.
  • Maintain expertise in site content, new features, and innovative ad units to develop optimal media plans.
  • Serve as the primary contact for clients in the absence of Account Executives.
  • Cultivate a deep understanding of the U.S. News brand, assist in the development of new online initiatives/products, and create tailored sales materials for clients.
  • Stay informed about the latest trends, emerging products, and the evolving digital media landscape.
  • Undertake related duties as necessary and proactively seek ways to enhance processes and improve efficiency.

Position Requirements:

  • A minimum of three to five years of relevant experience in digital sales planning.
  • A Bachelor’s degree in a related field or equivalent experience is required.
  • Ability to adapt quickly in a fast-paced environment.
  • Strong oral and written communication skills.
  • Exceptional organizational skills with a keen attention to detail.
  • Detail-oriented with the capability to manage multiple projects simultaneously.
  • Excellent time management abilities.
  • Proficiency in PowerPoint, Excel, and Outlook is essential.
  • A cover letter and resume are mandatory.

What It's Like to Work with Us:

At U.S. News, we believe that talent is our greatest asset.

We invest in individuals who are passionate and have the potential to contribute to our commitment to our consumers.

  • We foster an entrepreneurial, mission-driven culture grounded in quality and integrity.
  • We prioritize personal and professional growth.
  • We offer competitive benefits, including paid vacation, medical coverage, tuition reimbursement, and training opportunities.
  • Our work environment is collaborative, diverse, inclusive, and filled with ambitious colleagues.

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