Lead Research Strategist

2 weeks ago

New London, Connecticut, United States The Ladders Full time
Join The Ladders as a Lead Research Strategist

Are you ready to be part of a dynamic team that is transforming the landscape of real-time information sharing? At The Ladders, we are dedicated to establishing a reliable global digital platform that champions freedom of expression and fosters limitless interaction. Our mission is to empower users to generate and disseminate ideas freely, promoting open dialogue without restrictions.

Role Overview

The Lead Research Strategist will spearhead the Marketing Analytics & Insights division, focusing on demonstrating and enhancing the value of our platform while showcasing our audience's significance to the market. This team is committed to understanding consumer perceptions, emotions, and behaviors. By leveraging a mix of advertising campaign evaluations and market-oriented thought leadership initiatives, we analyze data to identify audience characteristics and their responses to marketing efforts.

Key Responsibilities
  • Lead a team of researchers with autonomy and ownership, ensuring the delivery of actionable insights and effectiveness assessments.
  • Establish and maintain relationships with senior stakeholders across various sectors.
  • Collaborate closely with sales leaders and other departments, articulating clear perspectives on advertising measurement and insights.
  • Design and execute tailored research projects for different sectors, coordinating internal reviews as necessary.
  • Communicate findings and challenges effectively to all key stakeholders.
  • Guide the professional development of your team, balancing management responsibilities with hands-on contributions.

Qualifications
  • A strong foundation in quantitative analysis, with experience in developing research frameworks.
  • Proficiency in statistical techniques to derive insights from data, informing strategic recommendations.
  • A client-focused mindset, blending analytical skills with interpersonal abilities.
  • Experience in maintaining relationships independently, with comfort in presenting research to clients.
  • A proactive approach to initiative-taking and knowledge sharing across teams.
  • Ability to manage both urgent tasks and long-term strategic projects effectively.
  • Strong collaboration skills, capable of managing projects with external partners.
  • A passion for consumer internet trends and social media dynamics.
  • Experience mentoring junior researchers to foster their growth.
  • Willingness to travel for client engagements.

Requirements
  • BA/BS degree in social sciences, statistics, or a related quantitative field; a graduate degree is preferred.
  • 7+ years of experience in quantitative media research, market research, or analytics.
  • 2+ years of experience in managing or mentoring research analysts.
  • Familiarity with SQL and large-scale data sets.
  • Experience with statistical software (SAS, SPSS, STATA, R, Matlab) is advantageous.
  • Prior experience in insights/analytics firms, advertising agencies, or ad sales research teams is a plus.

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