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Ecommerce Marketplace Senior Knowledge Consultant
2 months ago
As a **Senior Knowledge Analyst** within BCG's **Marketing, Sales, & Pricing Practice Area**, you will play a pivotal role in enhancing our **Ecommerce Marketplace** capabilities and delivering significant value to our clients. You will leverage your expertise alongside institutional resources (including products, tools, data, workshops, frameworks, and domain-specific knowledge) to provide critical insights and analyses that drive impactful client engagements. Your contributions will be vital in client projects and proposals, ensuring that case teams achieve substantial outcomes for clients. Occasional travel may be required to engage with clients directly, ensuring a comprehensive understanding of their needs and facilitating the design and development of tailored solutions.
In your capacity as a **Senior Knowledge Analyst**, you will also support the commercialization of our **Ecommerce Marketplace** services, collaborating with business leaders to enhance proposals, client workshops, and marketing initiatives. Furthermore, you will be instrumental in developing intellectual property and resources for the business, as well as mentoring and training junior colleagues based on your specialized knowledge.
BCG's **Ecommerce Marketplace** team is dedicated to assisting clients in identifying new growth opportunities, whether through launching proprietary Ecommerce platforms or optimizing performance on established third-party marketplaces (such as Amazon, Flipkart, and Lazada). As a **Subject Matter Expert**, you will draw upon your experience in digital customer acquisition, conversion optimization, and category growth strategies within Ecommerce environments. Your background in sectors such as Telecom, Consumer Packaged Goods, Retail, Travel, Hospitality, or B2B will be advantageous.
- Conducting in-depth research on customer preferences and experiences within Ecommerce channels
- Formulating digital marketing strategies, including SEO, online advertising, and conversion optimization
- Addressing strategic challenges through relevant research and analytical methodologies in Ecommerce and Digital Growth
- Effectively communicating with case teams and clients in a credible and confident manner
- Collaborating successfully in diverse team settings, often in virtual environments, and demonstrating proficiency in agile methodologies
- Exhibiting flexibility and a creative mindset, open to exploring new ideas and proposing innovative solutions
- Navigating complex and ambiguous situations with ease
- A minimum of **2 years** of consulting experience in Ecommerce digital marketing, SEO, online advertising, and growth strategy; consulting experience is highly preferred
- If lacking consulting experience, at least **3 years** of relevant industry experience is required; **4-6 years** of industry experience is strongly preferred
- Proficiency in analyzing both quantitative and qualitative data to inform marketing and commercial strategies aimed at driving digital growth in Ecommerce
- A **Bachelor's Degree** is required (an advanced degree is preferred)
- Fluency in **English** is essential; proficiency in additional languages may be required in specific locations
- Demonstrated business acumen and strong problem-solving skills
- Exceptional written and verbal communication abilities
As a **Senior Knowledge Analyst**, you will engage directly with clients and collaborate with BCG Project Leaders, Associates, and Consultants. During periods between projects, you will work alongside global topic leaders and colleagues across BCG to apply your expertise and capabilities in service of both internal and external clients. Our team comprises a diverse array of knowledge professionals, allowing for dynamic and innovative career opportunities.
The **Knowledge Team (KT)** is composed of functional and industry experts who utilize their deep domain knowledge to provide insights for case teams and clients. KT members are aligned with BCG Practice Areas, actively contributing to the strategic agenda and developing cutting-edge intellectual property, data tools, and assets to deliver valuable insights.
Members of BCG's Knowledge Team have the opportunity to be involved in case work, co-creating insights with case teams and clients through expert perspectives on industry trends, delivering proprietary data or tools in specific functions, and conducting comprehensive research and analysis of market information. KT members also support business development and proposals for Practice Areas and help organize and codify the knowledge that enables BCG to deliver exceptional business value to its clients.