Vice President of Brand and Creative Strategy

1 week ago

Los Angeles, California, United States LaserAway Full time
Job Title: Vice President, Brand and CreativeJob Summary:

LaserAway is seeking a visionary and hands-on Vice President, Brand and Creative to spearhead our brand strategy and develop compelling campaigns that continue to position us as the leader in our category.

Key Responsibilities:
  • Lead and manage a team of creative professionals, including designers, copywriters, and other creative specialists and outside agencies; cultivating an environment of creativity and collaboration.
  • Craft and execute a brand strategy that secures our long-term success and differentiates us in the marketplace, carrying that through to our overall visual identity, creative strategy and organic content strategy.
  • Develop and implement creative approaches that enhance brand recognition and drive engagement; Create captivating narratives and campaigns that resonate deeply with consumers.
  • Collaborate with the marketing team to create compelling and effective paid marketing campaigns; Utilize insights to inform strategic choices and assess the effectiveness of creative initiatives.
  • Work closely with the marketing and martech teams to continually improve the website and app design/experience.
  • Oversee the production of a high volume of visual and written content for various marketing channels, including in-house production of paid and organic social assets.
  • Ensure all creative outputs meet brand standards and project objectives.
  • Stay updated on industry trends and best practices to drive innovation in marketing efforts.
  • Present creative concepts and strategies to internal stakeholders and clients.
  • Improve throughput of creative assets and overall workflow efficiencies.
Requirements:
  • Bachelor's degree in Marketing, Fine Arts, Design, or related field.
  • Minimum of 5 years of proven experience in a creative leadership role with 2-3 years of experience leading brand strategy initiatives.
  • Strong portfolio showcasing creative projects and campaigns.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects and meet deadlines.
  • Proficiency in design software and tools.
  • Knowledge of digital marketing trends and technologies.
Competencies:
  1. Strategic Mindset: Ability to anticipate future trends and connect creative vision with business strategy to maintain LaserAway's market leadership.
  2. Creative Innovation: Generates fresh ideas and solutions, thinking outside the box to elevate the brand and customer engagement.
  3. Collaboration and Influence: Fosters teamwork by actively engaging others in brainstorming and decision-making, and driving alignment across cross-functional teams.
  4. Commercial Acumen: Understands the business implications of creative initiatives, with the ability to translate brand strategy into measurable business outcomes.
  5. Agility and Resilience: Adapts to change with ease, managing multiple priorities while maintaining creativity under pressure.
  6. Customer Focus: Designs campaigns that speak to customer needs and experiences, enhancing loyalty and brand affinity.
  7. Operational Efficiency: Streamlines creative workflows and processes to maximize throughput and quality, ensuring deliverables are met on time.
Benefits:
  • Competitive base pay with uncapped commission potential.
  • Comprehensive health, dental, and vision insurance.
  • Robust 401(k) plan with company matching.
  • Generous PTO, including holidays and vacation days.
  • Substantial discounts on all LaserAway products and services.

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