Field Marketing Manager II

18 hours ago


WinstonSalem, North Carolina, United States Aramark Full time
Job Description

The Field Marketing Manager II plays a pivotal role in supporting Aramark's clients by driving product innovation, merchandising, and promotions. This position serves as a liaison between Aramark's Marketing team and client account locations, ensuring that client and consumer needs are met while adhering to Aramark standards.

Key Responsibilities
  • Conducts market research and data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
  • Develops marketing plans and strategies for promoting existing or new locations to enhance sales and customer satisfaction
  • Supports business development with Request For Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs)
  • Coordinates special events, promotions, marketing collateral, media interaction, public relations, website updates, and social media marketing
  • Builds relationships with clients, organization department heads, and subgroups/community groups
Requirements
  • At least 3 years of product, marketing, and/or merchandising experience
  • People management experience for at least 2-3 direct reports
  • Bachelor's degree or equivalent experience in business or marketing
  • Proven ability to increase sales and measure the impact/return on investment on implementation of programs
  • Demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
  • Excellent interpersonal skills, including presentation, public speaking, and client interaction skills
  • Ability to efficiently utilize social media and MS Office products to accomplish work tasks
  • Valid driver's license and vehicle

Aramark is an equal opportunity employer and welcomes applications from diverse candidates. We strive to create an inclusive work environment where everyone feels valued and empowered to contribute their best work.



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