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Senior Analytics Solutions Director
2 months ago
We are seeking a highly skilled and experienced Senior Analytics Solutions Director to join our team at Merkle. As a key member of our analytics leadership team, you will be responsible for driving growth initiatives across all sub-capabilities within analytics.
Key Responsibilities- Partner with growth and capability leaders to support crafting solutions for large and complex deals involving multiple capability areas.
- Work with leadership team to refine and execute go-to-market strategy for analytics & insights business.
- Engage with senior client stakeholders and be a consultative business partner to drive strategic data and analytics initiatives.
- Collaborate with growth organization to proactively identify analytics engagement opportunities across existing clients and new prospects.
- Participate in business development efforts supporting RFP responses, collaborating across practice areas to develop integrated solutions and leading pitches.
- Provide thought leadership and innovative solutions that position our clients at the forefront of their industries through pitches and client interactions.
- Collaborate and provide input to product team around enhancements and new functionality.
- Continuously assess emerging technologies and industry trends to ensure our solutions remain cutting-edge and effective.
- Develop and set go-to-market strategies for analytics and AI products and services, ensuring successful market penetration and adoption.
- Collaborate with marketing teams to position and promote analytics and insights offerings internally and externally.
- Build and maintain strong relationships with alliance partners (Adobe, Salesforce, Google, Snowflake), ensuring effective collaboration to co-develop new solutions.
- Create provocative and industry-leading thought-leadership that elevates the organization among industry peers and strengthens value proposition as a strategic transformation partner to clients.
- B.S. or MBA, preferably in Marketing or Quantitative Field
- 10 years in quantitative business environment within agency environment, ad technology vendors, or analytics firms
- Experience with statistical concepts, machine learning and familiarity with AI / Gen AI
- Must have experience and expertise across one or more of the following areas: Customer Analytics, Advanced Measurement, ML Driven Personalization, Market Research, Media Analytics, Reporting & BI
- Understanding of campaign management/ad serving technology and optimization of digital media campaigns within platforms.
- Working knowledge of DSPs, third party audience data and CDP platforms
- Experience with rich media and data driven creative, including DCO platforms
- Able to present complex content simply to senior clients or internal stakeholders
- Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum.
The anticipated base salary range for this position is $235,000 to $380,075 annually. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. This position is eligible for discretionary incentive compensation. Our incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available.
