Strategic Demand Generation Marketing Leader

1 day ago

Minnesota, United States Blackbaud Full time

About the Role:

We are seeking a seasoned Demand Generation Marketing professional to lead the development and execution of marketing initiatives that drive new top-of-funnel pipeline and expand on existing opportunities within target accounts. This role requires a strategic thinker who can drive key performance metrics, including pipeline generation and funnel conversion rates, to meet and exceed business objectives.

Key Responsibilities:

  • Develop and execute demand generation strategies and ABM plans aligned to business goals.
  • Manage a team of marketing professionals across various disciplines and guide them toward specified goals.
  • Design and implement personalized, targeted multi-channel ABM campaigns that support individual accounts throughout the mid and lower sales funnel.
  • Ensure timely lead and contact follow up and establish campaign feedback loop with Sales team members.
  • Collaborate with product marketing and revenue leaders to define winning go-to-market messaging and positioning for each business segment.
  • Recommend new and innovative marketing tactics, partnerships, and technologies to drive business growth.
  • Oversee the development and performance of plans and tactics that drive brand awareness, generate qualified leads, and accelerate inbound requests, resulting in revenue.
  • Lead a team to define metrics of success and report to marketing and revenue leadership, compiling ad hoc recommendations that support current and future needs.
  • Measure the impact of demand generation and ABM tactics and provide data to marketing leadership on the return on investment (ROI) of individual marketing campaigns.

Requirements:

  • Minimum of 8 years of demand generation or account-based marketing experience.
  • Deep understanding of digital marketing channels, including paid advertising, lifecycle marketing, and social media, with hands-on experience in ABM campaign planning, execution, and optimization.
  • Experience operating in a lead generation and funnel management process, generating pipeline and revenue.
  • Experience developing highly personalized marketing campaigns.
  • Effectively communicate campaign metrics and identify areas of opportunity or improvement.
  • Proficiency with marketing technologies, including marketing automation & analytics, key intent & ABM tools, and social media platforms.

About Blackbaud:

Blackbaud is a remote-first company that embraces a flexible remote work culture. We support hiring and career development for all roles from the location you are in today.

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