Strategic Communications Planner
4 days ago
As a Strategic Communications Planner at Marvin, you will play a key role in ensuring that all of our communications are reaching the right audience at the right time across all our marketing channels.
Key Responsibilities- Collaborate with channel and executional partners to identify key goals, target audience(s), channel strategy(s), and measurement.
- Inspire stakeholders and partners to think differently about how best to engage and activate key audiences through a variety of communications channels, considering cadence, sequencing, and influence.
- Provide strategic recommendations through multi-channel efforts that push boundaries where the work, campaign, idea, or channel demands breakthrough solutions, streamlining where applicable for greatest impact.
- Participate in ideation sessions with Partnership, PR, Owned, and Paid Content teams to develop distinctive and ownable activation and extension opportunities for the brand.
- Confidently sell and present strategy to stakeholders, showcasing approach, concepts, or recommendations underpinned with strategic positioning to deliver business results.
- Guide Marvin Marketing toward best-in-class and evolved thinking around comms planning across paid, owned, and earned efforts, all in the spirit of building brand reputation.
- Bachelor's Degree or equivalent experience.
- Minimum of 5 years of comms planning experience in either agency-planning/strategy role or within a large-scale marketing or brand team – B2B experience preferred.
- Deep understanding of translating business objectives and audience insight(s) into creative strategy(s) and communications plans.
- Comfortability in leading formal and informal ideation sessions with cross-functional team members.
- A track record of driving brand innovation and ideas at the campaign level through media, content, and experiences.
- Willingness to collaborate and grow team members through new ways of thinking and working.
- Excellent interpersonal, verbal, and written communications skills, bolstered by a proactive and positive work style.
Marvin is a family-owned and -led window and door company committed to creating better ways of living. We're one of America's Top 20 Large Employers of 2024, according to an exclusive ranking by Forbes Magazine. For over 100 years, we've been designing, building, and engineering premier products, including Infinity Replacement Windows, TruStile Doors, and Marvin Coastline brands.
We live our values and enjoy a culture that feels like home. Our better living approach to benefits supports you at work and beyond, with perks like a $300 annual wellbeing account, Better Living Day, annual profit sharing, and more.
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