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Strategic Communications Planner
2 months ago
As a Strategic Communications Planner at Marvin, you will play a crucial role in ensuring that all of our communications are reaching the right audience at the right time across all our marketing channels.
Key Responsibilities- Develop and implement comprehensive communications plans that align with business objectives and audience insights.
- Collaborate with cross-functional teams to identify key goals, target audience(s), channel strategy(s), and measurement.
- Inspire stakeholders and partners to think differently about how best to engage and activate key audiences through a variety of communications channels.
- Provide strategic recommendations through multi-channel efforts that push boundaries and drive business results.
- Participate in ideation sessions to develop distinctive and ownable activation and extension opportunities for the brand.
- Confidently sell and present strategy to stakeholders, showcasing approach, concepts, or recommendations underpinned with strategic positioning.
- Bachelor's Degree or equivalent experience.
- Minimum of 5 years of comms planning experience in either agency-planning/strategy role or within a large-scale marketing or brand team – B2B experience preferred.
- Deep understanding of translating business objectives and audience insight(s) into creative strategy(s) and communications plans.
- Comfortability in leading formal and informal ideation sessions with cross-functional team members.
- A track record of driving brand innovation and ideas at the campaign level through media, content, and experiences.
- Willingness to collaborate and grow team members through new ways of thinking and working.
- Excellent interpersonal, verbal, and written communications skills bolstered by a proactive and positive work style.
Marvin is a family-owned and -led window and door company committed to creating better ways of living. We're one of America's Top 20 Large Employers of 2024, according to Forbes Magazine. Our better living approach to benefits supports you at work and beyond, with perks like a $300 annual wellbeing account, Better Living Day, and profit sharing.