Senior Manager, CRM and Customer Loyalty

1 month ago


Needham, United States SharkNinja Full time

Senior Manager, CRM and Customer Loyalty

Location: Needham, MA (Hybrid: 3-4 days per week in office)

Reporting to: Vice President, Digital Performance Marketing and Loyalty

Overview:

The Senior Manager, CRM and Customer Loyalty will lead SharkNinja's CRM and loyalty strategies, focusing on enhancing customer retention and lifetime value. This role will be responsible for developing CRM campaigns, managing loyalty programs, and leveraging customer data to create personalized experiences that drive engagement and repeat purchases.

Key Responsibilities:

* Develop and manage CRM and loyalty programs aimed at improving customer retention and engagement.
* Use customer data to create segmented and targeted campaigns that drive repeat purchases and loyalty.
* Collaborate with cross-functional teams to integrate loyalty programs into the broader marketing strategy.
* Analyze CRM performance metrics and continuously optimize campaigns to improve results.

Qualifications:

* 5+ years of experience in CRM, loyalty programs, or customer lifecycle marketing.
* Strong experience with CRM platforms and data analysis tools.
* Proven ability to develop and implement successful customer loyalty strategies.



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