Director of Healthcare Provider Marketing
1 month ago
Neurotech Pharmaceuticals is a leading biopharmaceutical company dedicated to developing innovative treatments for retinal disorders. We are seeking a highly skilled Director of HCP Marketing to join our team and play a crucial role in preparing the market for and delivering the successful launch of our asset, NT-501.
Key Responsibilities:- Develop and execute a comprehensive HCP marketing strategy to build strong provider relationships and perceptions in support of a successful launch.
- Lead the execution of HCP launch tactics and develop omni-channel programs across the healthcare provider ecosystem.
- Partner with agency partners to create positioning, messaging, core messages, and story flow for campaigns.
- Manage digital channels, including media and performance tracking.
- Support the development of brand strategy, including brand planning and positioning development.
- Generate insights plans and support research with key HCP stakeholders, including engaging a commercial advisory board to inform strategy.
- Maintain strong partnerships with Medical Affairs and Sales teams for provider engagement and field insights and market development execution.
- Plan and execute successful presence at key congresses in partnership with Medical Affairs.
- Lead the Marketing Advisory Board (MAB) and integrate insights into HCP plans.
- Collaborate with Sales and Sales Training to develop guidance for Key Account Managers (KAMS) on promotional tool utilization.
- Foster relationships with Legal, Medical, and Regulatory teams to champion material through the PRC process.
- Develop and manage program budgets, vendor contracts, and manage projects to agreed-upon timelines, budgets, and scopes.
- Bachelor's degree required.
- 7+ years of product marketing experience required.
- Minimum 5 years of Pharmaceutical Marketing or Promotions, or relevant commercial experience including Sales, Marketing, or Market Access.
- Demonstrated proactive, creative, and entrepreneurial approach.
- Launch experience for rare indications and ophthalmology experience preferred.
- Experience developing, implementing, and working on successful multichannel campaigns.
- Highly curious and analytical mind, with strong ability to synthesize, glean insight, and propose direction from market and scientific data.
- Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment.
- Outstanding project and budget management skills and experience managing multiple vendors, marketing partners, and agency partners.
We offer competitive compensation, benefits through Blue Cross BlueShield and HealthEquity (FSA, HSA & HRA), a 401(k) through Fidelity with a company-sponsored match, generous vacation time, and company holidays. We even cover the cost of 75% of your annual medical plan deductible. If you share our vision, we encourage you to apply through the Neurotech Career Center.
Neurotech Pharmaceuticals provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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