Head of Marketing and Communications

1 week ago

Washington, United States Washington Ballet Company Full time

Position Title: Director of Marketing and Communications

Reports to: Executive Director & Artistic Director

Classification: Full time, salaried, exempt

Salary Range: $125,000-$135,000

Work Location: 100% In-Person

Position Overview

The Director of Marketing and Communications (DMC) serves as a visionary leader dedicated to enhancing the brand identity of The Washington Ballet and The Washington School of Ballet. This role is pivotal in engaging a diverse array of stakeholders, ensuring that the organization remains prominent in the minds of potential audience members across all demographics.

The DMC is tasked with driving engagement through strategic marketing initiatives aimed at increasing enrollment in educational programs and boosting attendance at public performances. By translating the artistic vision of TWB into targeted messaging, the DMC seeks to maximize revenue streams, including ticket sales and merchandise.

In collaboration with the Board of Directors' Marketing Committee and senior leadership, the DMC will oversee the marketing strategy, ensuring alignment with organizational goals while enhancing brand visibility and audience engagement. This includes developing pricing strategies and fostering interdepartmental collaboration to optimize revenue from various sources.

The DMC will manage the marketing budget, ensuring that all strategies are financially sustainable and aligned with the organization's mission. This role requires close collaboration with senior staff, external vendors, and board members to effectively lead a team focused on communications, marketing, audience engagement, and patron services.

Key Responsibilities:

  • Analyze historical data to develop strategies that enhance audience engagement and drive departmental activities.
  • Design and implement programs that utilize data to boost revenue through increased attendance and customer loyalty.
  • Enhance the organization's market presence within the arts and entertainment sectors, fostering relationships that convert ticket buyers into donors.
  • Identify partnership opportunities with peer organizations and represent TWB in local and national forums.
  • Seek public relations opportunities to promote the organization’s initiatives and community impact.
  • Lead the Marketing and Communications Department, overseeing recruitment, management, and professional development of staff.
  • Engage with internal and external stakeholders to strengthen brand reputation and maximize revenue.
  • Mentor colleagues on marketing strategies and manage relationships with audience members and stakeholders.
  • Develop and adhere to the marketing budget, ensuring compliance with vendor contracts.
  • Evaluate the effectiveness of marketing tools and strategies using data analytics.
  • Manage vendor relationships to enhance brand presence and ticket sales.
  • Collaborate with senior team members to leverage community engagement opportunities.
  • Stay updated on industry trends and technology that can enhance revenue generation.
  • Oversee merchandise programs to boost revenue across various platforms.
  • Supervise key marketing personnel and ensure alignment with organizational objectives.

Required Qualifications:

  • Bachelor's degree in marketing, communications, or a related field.
  • 7 years of experience in Marketing/Public Relations, preferably within the arts or non-profit sector, with 4 years in a leadership role.
  • Proven expertise in branding, marketing, communications, and ticket sales.
  • Strong understanding of market trends and audience dynamics.
  • Exceptional verbal, written, and visual communication skills.
  • Familiarity with video production and digital marketing platforms.
  • Excellent organizational and collaborative abilities.
  • Experience in staff management and effective communication with senior leadership.
  • Detail-oriented, adaptable, and capable of managing multiple priorities.
  • Proficient in Microsoft Office Suite and Outlook.
  • Able to thrive in high-pressure environments.

Preferred Qualifications:

  • Knowledge of ballet as an art form.
  • Experience with ticketing systems.
  • Familiarity with content management systems and design software.
  • Ability to lift 20 lbs.

  • Head of Brand Marketing and Communications

    5 days ago

    Washington, United States Nexford University Full time

    About Nexford UniversityNexford University is a forward-thinking institution dedicated to reshaping education. We are committed to providing high-quality, career-focused education that positively impacts the lives of learners worldwide.Job Title: Head of Brand Marketing and CommunicationsWe are seeking a creative and experienced professional to lead our...

  • Head of Communications

    2 weeks ago

    Washington, Washington, D.C., United States Seabury Resources for Aging Full time

    Head of Communications at SeaburyOverviewIn the role of Head of Communications at Seabury, you will lead the development and execution of a comprehensive communication strategy aimed at effectively articulating the mission and influence of the organization. Collaborating closely with the executive team, you will play a pivotal role in reinforcing Seabury's...

  • Head of Integrated Communications

    2 weeks ago

    Washington, Washington, D.C., United States Octane Public Relations and Advertising Full time

    Position OverviewSalary Range: $130,000 - $150,000Role Summary:As the Head of Integrated Communications, you will report directly to the Vice President of Strategy and be instrumental in guiding a talented team of creative professionals. Your primary responsibility will be to oversee the formulation and implementation of cohesive communication strategies...

  • Head of Strategic Communications

    1 week ago

    Washington, United States New Lines Institute for Strategy and Policy Full time

    OverviewThe New Lines Institute for Strategy and Policy is dedicated to enhancing its visibility and influence in the policy landscape. To support this mission, we are seeking a Head of Strategic Communications to spearhead our communications initiatives, build a robust communications team, and ensure cohesive messaging across the organization.Key...

  • Head of Brand Marketing

    2 weeks ago

    Washington, United States Nexford University Full time

    Head of Brand Marketing Position Title: Head of Brand Marketing Location: USA - 100% Remote Salary: Negotiable based on experience Contract Type: Permanent, full-time Reporting To: Chief Revenue Officer Start Date: Preferably as soon as possible Role Impact You will lead in bringing debt-free, career-focused education that will positively impact the lives...

  • Head of Brand Marketing

    3 months ago

    Washington, United States Nexford University Full time

    Job DescriptionJob DescriptionSalary: DOEHead of Brand Marketing Position Title: Head of Brand MarketingLocation: USA – 100% RemoteSalary: Negotiable based on experienceContract Type: Permanent, full-timeReporting To: Chief Revenue OfficerStart Date: Preferably as soon as possibleRole Impact You will lead in bringing debt-free, career-focused...

  • Head of Marketing

    3 weeks ago

    Washington, United States Beaver Process Equipment Pty Ltd Full time

    The OpportunityJoin our team as Head of Marketing.This is a new role created due to company growth. You will lead our Marketing team and be responsible for building a world-class digital marketing operation with global reach for our B2B engineered products business.This is an exciting opportunity to join a successful company on a strong growth trajectory.The...

  • Head of Brand Marketing

    2 weeks ago

    Washington, Washington, D.C., United States S Piper Staffing LLC Full time

    Position: Head of Brand MarketingEmployment Type: Full-time/Perm/HybridLocation: RemoteCompensation (Range): $140k - $150k annuallyOverview:In the role of Head of Brand Marketing, you will be responsible for crafting and executing brand strategies that effectively position the organization as a frontrunner in the industry. Your marketing initiatives will...

  • Head of Brand Marketing

    6 days ago

    Washington, United States Nexford University Full time

    Position Title: Head of Brand MarketingLocation: USA - 100% RemoteSalary: Negotiable based on experienceContract Type: Permanent, full-timeReporting To: Chief Revenue OfficerStart Date: Preferably as soon as possibleRole ImpactYou will lead in bringing debt-free, career-focused education that will positively impact the lives of learners worldwide! As...

  • Head of Brand Marketing

    2 weeks ago

    Washington, Washington, D.C., United States S Piper Staffing LLC Full time

    Position: Head of Brand MarketingEmployment Type: Full-time/Perm/Hybrid (Collaborate with the team 1-2 times weekly).Location: Remote with occasional team meetings.Salary Range: $140,000 - $150,000Overview:In the role of Head of Brand Marketing, you will be responsible for crafting and executing brand strategies that position the organization as a market...

  • Head of Communications and Public Relations

    1 week ago

    Washington, Washington, D.C., United States International Fresh Produce Full time

    Head of Communications and Public RelationsThe International Fresh Produce is in search of an experienced communications professional to take on the role of Head of Communications and Public Relations. This position presents a remarkable opportunity to influence the organization's global narrative and provide strategic guidance on policy-related matters. The...

  • Head of Marketing Strategy

    2 weeks ago

    Seattle, Washington, United States MacDonald-Miller Facility Solutions Full time

    Position Overview:At MacDonald-Miller Facility Solutions, we are seeking a dynamic and experienced Head of Marketing Strategy to lead our marketing initiatives.As a premier mechanical contracting firm in the Northwest, we specialize in the design, delivery, and maintenance of HVAC, plumbing, and automation systems for commercial properties.With a robust...

  • Head of Brand Marketing

    4 weeks ago

    Washington, United States Nexford University Full time

    Position Title: Head of Brand MarketingLocation: USA – 100% RemoteSalary: Negotiable based on experienceContract Type: Permanent, full-timeReporting To: Chief Revenue OfficerStart Date: Preferably as soon as possibleRole ImpactYou will lead in bringing debt-frAbout the CompanyNexford is a next-generation online university based in Washington DC. Earn a...

  • Head of Brand Marketing Strategy

    2 weeks ago

    Washington, Washington, D.C., United States S Piper Staffing LLC Full time

    Position: Head of Brand Marketing StrategyEmployment Type: Full-time/Perm/Hybrid (Collaborate with the team 1-2 times weekly).Location: Remote/Various LocationsCompensation (Range): $140 - $150KOverview:In the role of Head of Brand Marketing Strategy, you will be responsible for crafting and executing brand initiatives that effectively establish the...

  • Head of Marketing and Communications, GW Law

    1 week ago

    Washington, United States The George Washington University Full time

    Position Overview: The Office of Communications and Marketing plays a pivotal role in enhancing the university's image and narrating the story of GW through various channels, including digital platforms, publications, multimedia, and marketing initiatives. This office is essential in strategizing and executing plans to showcase the university's experts,...

  • Head of Marketing and Communications, GW Law

    1 week ago

    Washington, United States The George Washington University Full time

    Position Overview: The Office of Communications and Marketing at The George Washington University Law School is a dynamic team dedicated to enhancing the institution's reputation and effectively communicating its narrative through various channels. This includes digital platforms, publications, multimedia content, and strategic marketing initiatives. The...

  • Head of Marketing and Communications, GW Law

    1 week ago

    Washington, United States The George Washington University Full time

    Position Overview: The Office of Communications and Marketing at The George Washington University Law School is a dedicated team focused on enhancing the institution's image and sharing its narrative through various channels, including digital platforms, publications, multimedia, and marketing initiatives. This office is pivotal in formulating strategies to...

  • Head of Marketing and Communications, GW Law

    2 weeks ago

    Washington, United States The George Washington University Full time

    I. POSITION SUMMARY The Office of Communications and Marketing plays a pivotal role in enhancing the university's image and effectively narrating the story of GW through various channels, including digital platforms, publications, multimedia, and marketing initiatives. This office is instrumental in strategizing and executing efforts to showcase the...

  • Head of US Marketing

    2 weeks ago

    Washington, United States Famly Full time

    To you, a Marketing KPI dashboard is like a piano score was to Beethoven. Your first bookmarked tab? Our HubSpot self-reported attribution report - of course. You can call a key partner in the morning, listen in on a sales call before lunch, run a strategy session after eating, and finish off the day tweaking your latest landing page experiment. See that...

  • Head of Marketing Science, Director

    4 days ago

    Washington, United States 株式会社 アージスジャパン Full time

    事業内容外資系生命保険会社として40年以上育んできた実績に加えて、世界中のお客様に150年近くにわたって安心をお届けしてきたグローバルブランドです。お客様の安心感と信頼感をさらに高め、これまで以上にお客様をあらゆる業務の中心に据えた企業として成長...