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Head of Brand Marketing and Communications

2 months ago

Washington, United States Nexford University Full time
About Nexford University

Nexford University is a forward-thinking institution dedicated to reshaping education. We are committed to providing high-quality, career-focused education that positively impacts the lives of learners worldwide.

Job Title: Head of Brand Marketing and Communications

We are seeking a creative and experienced professional to lead our brand marketing and communications efforts. As the Head of Brand Marketing and Communications, you will be responsible for developing and executing a bold and innovative brand strategy that sets Nexford University apart in the education sector.

Key Responsibilities
  • Develop and Implement Brand Vision: Create and execute a comprehensive brand strategy that aligns with Nexford University's mission and values.
  • Lead and Mentor a Creative Team: Build and inspire a team of branding and content experts. Foster a culture of creativity and accountability.
  • Ensure Cohesive Brand Identity: Oversee the creation of all marketing and brand materials and marketing campaigns, maintaining a consistent and strong brand identity across all platforms.
  • Drive Community Engagement: Innovate and implement strategies to build a vibrant global community around the Nexford University brand. Leverage digital channels to create meaningful connections with our audience.
Requirements
  • Proven Expertise: Proven expertise in creating and executing bold, innovative brand strategies that set organizations apart in competitive markets.
  • Leadership Experience: Experience in building, leading, and inspiring a team of branding and content professionals to achieve exceptional results.
  • Brand Campaigns: Extensive background in developing multi-channel brand campaigns that drive customer engagement and brand loyalty.
  • Execution Focus: Hands-on leader with a strong focus on execution, not just oversight.
  • Education Sector: Demonstrated success in positioning brands within the education or EdTech sector.
  • Cultural Adaptability: Track record of success in both US and international markets, adapting strategies to diverse cultural contexts.
  • Agility: Agile and adaptable, thriving in fast-paced environments that require quick pivots.
  • Education: Bachelor's or Master's degree in Marketing, Communications, or a related field.
What We Offer
  • Competitive Salary: A competitive salary and performance-based bonuses.
  • Stock Options: Stock options and professional development opportunities.
  • Flexible Work Environment: A flexible and innovative work environment that allows for growth and creativity.
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