Head of Marketing

3 weeks ago

Washington, United States Beaver Process Equipment Pty Ltd Full time

The Opportunity

Join our team as Head of Marketing.

This is a new role created due to company growth. You will lead our Marketing team and be responsible for building a world-class digital marketing operation with global reach for our B2B engineered products business.

This is an exciting opportunity to join a successful company on a strong growth trajectory.

The Role

You will lead our Marketing team with the mission to build a world-class digital marketing operation with global reach. You will be responsible for creating a high-performance digital lead generation machine that creates the deal pipeline required for our sales teams. You will develop our brand into the dominant global leader in our market niche. This will be a highly targeted strategy to suit our niche global audience and B2B engineered products. This is a high-growth environment with strong commitment and the budget required to deliver the plan.

Key responsibilities include:

  1. Lead & manage team
  2. Marketing strategy & planning
  3. Brand positioning (company, division, product)
  4. Content, website & social
  5. Segmentation & funnel design
  6. Digital advertising (Linkedin, Google, Youtube, etc)
  7. Digital campaigns & nurture (incl sales integration)
  8. Marketing tech stack (incl CRM optimisation)
  9. Performance analysis & optimisation
  10. Budget management & optimisation
  11. Product marketing & sales materials/tools
  12. Employer brand incl content & nurture for talent pool program
  13. Marketing integration of bolt-on acquisitions

A major transformation is required to take our marketing to the next level. Our brand positioning must evolve from local Australian supplier to the global leader in our niche market. Over 40% of our sales are international and we plan to significantly increase this. Part of our strategy is to build out a global sales presence direct to end-user over the next 5 years. We will achieve this via both organic growth and bolt-on acquisitions. We must build a world-class digital marketing operation to support this global growth strategy.

The role can be based at our Perth Head Office (with paid relocation if required), our Brisbane Office (with min 1wk/mth in Perth) or remote (with min 1wk/mth in Perth). You will need to build out your team (likely 6-8 in 12 months, 15-20 in medium-term).

About You

We are looking for a Marketing Leader who wants the autonomy to build a high-performance digital marketing machine with global reach. You will be competitive, focused, and driven by winning. You will have a high-performance mindset with a strong focus on driving revenue. You will be analytical and use logic and data to drive decision-making. You will be highly accountable, hit deadlines, and beat targets. You will be 100% digital, with strong tech capability, and a high need for control (ie, build an A-player internal team, only use external agency where necessary). You will be ROI-focused, always looking to ‘test and measure’, try lots of things, and double-down on what works to maximise every dollar.

Product or industry experience is not required. We are looking for an A-player who knows how to build a high-performance digital marketing operation and can learn our specific market along the way.

Experience required includes:

  1. 10+ years relevant experience
  2. Previously setup or grown high-performance digital marketing team (not ‘first rodeo’)
  3. Track record of delivering outstanding revenue outcomes through digital marketing
  4. Ideally – experience with niche B2B audiences and highly segmented targeting
  5. Ideally – experience developing high-performing B2B marketing funnels
  6. Ideally – experience with digital marketing localisation (by language, region)

Why Join Us?

This is an outstanding opportunity to build a world-class digital marketing operation and drive the global expansion of an Australian success story.

Key reasons to join us are:

  1. Autonomy – full ownership of building a world-class digital marketing operation
  2. Global scope – roll-out globally to target regions (incl. localisation)
  3. High-performance team – work with motivated A-players (no passengers)
  4. High impact role – success critical to business achieving its goals
  5. Reward – be well rewarded for out-performance by private owner

Our strategy is to build a global business and we are looking to recruit and develop leadership talent that will be capable of stepping up as the business grows.

How to Apply

To learn more, please contact Janice Vincentia from our internal recruitment team via email on janice.vincentia@beaverprocess.com.au.

To apply for the role please submit your resume and cover letter (explaining your suitability and motivation for the role) via the link.

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