Head of Brand Marketing

2 weeks ago

Washington, Washington, D.C., United States S Piper Staffing LLC Full time

Position: Head of Brand Marketing

Employment Type: Full-time/Perm/Hybrid

Location: Remote

Compensation (Range): $140k - $150k annually

Overview:

In the role of Head of Brand Marketing, you will be responsible for crafting and executing brand strategies that effectively position the organization as a frontrunner in the industry. Your marketing initiatives will foster significant, emotional connections with target customer segments and stimulate measurable demand that aligns with the organization's strategic objectives. You will oversee content creation, influencer collaborations, and brand alliances to ensure cohesive and impactful brand narratives across all customer and partner interactions.

Key Responsibilities:

Leadership:

  • Advocate for our brand identity and empower cross-departmental teams (e.g., product development, sales, customer support) to authentically convey our brand narrative.
  • Ensure that brand identity is accurately represented across all customer and partner interactions.
  • Support the success and development of your team members.
  • Direct the content marketing strategy and guide the Content Marketing Manager to ensure alignment with overarching brand objectives.
  • Utilize analytics and key performance indicators to assess brand effectiveness in the marketplace.
  • Generate and distribute regular reports on brand performance metrics.
  • Provide actionable insights to enhance overall marketing strategies and execution.
  • Stay informed about industry best practices and emerging trends to continuously refine brand marketing initiatives.
  • Oversee content, influencer collaborations, and brand partnerships to ensure consistent and impactful brand storytelling across all customer and partner interactions.

Brand Partnerships:

  • Develop highly effective brand partnerships that broaden reach and awareness within target customer segments.
  • Establish and nurture influencer relationships that resonate with brand values and effectively amplify the brand narrative.
  • Forge mutually beneficial relationships with industry organizations and other stakeholders within our target customer segments.

Brand Positioning and Storytelling:

  • Develop and implement brand positioning that effectively situates the brand within the competitive landscape, aligning with customer needs and values, and fostering meaningful emotional connections with both new and existing audiences.
  • Remain attuned to relevant customer needs, market trends, and competitive dynamics.
  • Leverage these insights to refine brand strategy and support the execution of effective brand marketing campaigns that drive demand growth.
  • Shape the brand's tone of voice, value proposition, and key messaging.
  • Manage the organic social media presence and content calendar.

Marketing and Campaign Management:

  • Plan, execute, and optimize brand marketing campaigns to enhance awareness, drive traffic, and increase marketing qualified leads (MQLs).
  • Oversee the strategy for direct audience engagement events.
  • Manage public relations and communications strategy.
  • Monitor and evaluate campaign performance, providing insights and recommendations for improvement.
  • Utilize brand partnerships to amplify brand narratives through engaging and measurable marketing campaigns.

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