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Head of US Marketing

2 months ago

Washington, United States Famly Full time

To you, a Marketing KPI dashboard is like a piano score was to Beethoven. Your first bookmarked tab? Our HubSpot self-reported attribution report - of course. You can call a key partner in the morning, listen in on a sales call before lunch, run a strategy session after eating, and finish off the day tweaking your latest landing page experiment.

See that person in the bathroom mirror every morning? Excellent.

We're looking for a Head of US Marketing (yes, you) to make sure that as many Childcare owners and directors know that Famly is the only platform worth using to run their center.

And who are Famly? We're on a mission to close the collaboration gap in early childhood. So we're building the world's most collaborative Early Childhood Platform - a software platform for the adults in a young child's life to connect, share their workload, and learn about early childhood. Basically, Famly makes life easier for educators and families so that they can get back to what matters.

By heading up our US Marketing team, you'll be coordinating all of our key lead generating initiatives, together with a small (but mighty) team. You'll be connecting daily with our HQ of talented growth marketers and our global brand, and content teams working out of Copenhagen, helping to define and apply our US GTM strategy. While we are current market leaders in the UK and Germany, we're still in the early stages of our journey in the US, and so we're also looking for somebody who likes getting tactical, and isn't afraid to get their hands dirty - speaking with potential partners, building an understanding of the market, and running growth experiments on their own.

We're looking for someone ideally based in DC (or willing to relocate - we can help with that).

What you'll be doing:

  • Develop the US marketing strategy to achieve our business goals, create awareness and drive leads in the US market.
  • Work closely with our US General Manager and CEO (both based out of DC) to bring closer collaboration between sales and marketing
  • Own and report all key marketing metrics for all programs, including IQLs and MQLs, conversion rates, time to lead and ultimate pipeline build.
  • Running growth experiments to manage the funnel, create new funnels, and open up new channels
  • Run and allocate budget
  • Understand what makes US childcare owners and directors tick
  • Own our key marketing metrics for the US market
  • Develop and manage marketing relationships with key industry experts
  • Own the planning and execution of trade shows, conferences, and industry events in the US.
  • Ideate and help support campaigns together with our global brand team
  • Support our global Brand Director in understanding and implementing positioning and messaging
  • Make sure that all our marketing campaigns are well integrated across all channels
You'll thrive in this role if you:
  • Have 2+ years leading a marketing, growth marketing, or demand gen team
  • Have 5-7 years working in SaaS marketing, preferably in early PMF
  • Have proven experience in significantly increasing pipeline build
  • Comfortable working with hubspot, GA4, Clarity, Webflow, performance marketing channel analysis
  • Have experience creating a demand gen strategy, allocating budgets, running growth experiments
  • Working closely with sales is important to you, translating their challenges into a marketing context
  • Consider yourself proactive - good at remembering to loop back on tasks, and spotting problems.
  • Have a massive bias for action.
  • You're good at context switching, preferring to work on lots of different things at once.
  • You happily change your mind with new information.
And it'd be even better if you:
  • Have been involved in either growing a new market with company at $10M ARR or growing a startup from 0-$10M ARR
  • Have experience in education or selling tech to non-technical SMB buyers
  • Have experience working with distributed teams
While we'd love someone who has experience in the arena doing this type of work, we appreciate that everyone brings something unique. If you don't tick every box above, to hell with it - apply anyway. We'd still love to read your application.

And who are Famly?

You're probably wondering at this stage, and Famly are...? Well, it all began when our co-founder Henrik's daughter was ready to start at daycare. He couldn't believe the amount of work being done on paper - and how distant he felt from his first child during the day. The paper 'parent' books they exchanged once a month just weren't cutting it. Together with his friend, our co-founder and CEO Anders, they set about solving that.

These days, the 150 of us building Famly talk about trying to do one thing. Giving children the best possible start to life. Or rather, making it easier for the 7000 nurseries and childcare centers who use Famly every day to that, on our behalf.

We do it with the world's first Early Childhood Platform, software that brings hundreds of thousands of parents closer to their child's day while they're away from them. We also make financial, pedagogical, and planning tools for more than 104,000 childcare professionals in the UK, US, Germany and 15 other countries, saving them hours and reducing their admin stress.

Ultimately, that gives them more time and headspace for the little ones that really matter.

The interview process looks like:
  • Interview with a People Partner
  • Logical test
  • Interview with our CMO
  • Case assignment
  • Presentation of case to and interview with hiring committee
  • Interview in the DC office with CEO
You'll love working in our Washington Office because:
  • We're all about hiring clever people who are good humans too. It means Famly is full of top thinkers and generous teammates waiting to help you shine.
  • We like to give a lot of ownership both in terms of responsibility and freedom to try new things. We'll get you up and running and collaborate along the way, of course.
  • We believe time off does wonders for a human being, so we encourage 5 weeks of PTO a year
  • Your health matters, which is why we have unlimited sick days and health insurance, including HSA and FSA
  • Your future matters to us and we offer 401k plans
  • You'll be in a fantastic WeWork-coworking space with a well-stocked fridge, free flowing coffee, cold brew and inspiring people
  • You'll have access to a state-of-the-art gym at the office
  • Social activities - team fun with dinners out, weekly lunch, happy hours, social events and more
  • Top-notch work equipment (including noise-cancelling headphones for those focus periods).
  • A big focus on people support with personal and career development, regular training sessions, weekly time to learn, budgets for books and courses.
  • You'll be improving the lives of children in America
We're looking to fill the position as soon as possible, so get your application in today by sending us:
  • Your CV and cover letter covering what speaks to you about the role and what you can bring - in any form you like


Looking forward to hearing from you

Famly is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.