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Head of Brand Marketing

2 months ago

Washington, United States Nexford University Full time

Head of Brand Marketing

Position Title: Head of Brand Marketing
Location: USA - 100% Remote
Salary: Negotiable based on experience
Contract Type: Permanent, full-time
Reporting To: Chief Revenue Officer

Start Date: Preferably as soon as possible

Role Impact

You will lead in bringing debt-free, career-focused education that will positively impact the lives of learners worldwide As Nexford's Head of Brand Marketing, you will shape our brand, drive awareness, and fuel growth. This role is hands-on, requiring a creative leader who excels in both brand and content marketing and thrives in a collaborative environment. You will execute plans, manage campaigns, and expand our presence in the US and across the world. Your success will help Nexford become the largest education-to-employment platform worldwide.

Don't Apply If You Are ❌:

  • A marketing generalist; we need someone with a niche specialism in branding and content, capable of taking our brand to the next level with a portfolio that proves their expertise.
  • A paid advertising specialist; we need a solid content strategist with a creative and proven knack for organic campaigns, web content that converts, and storytelling that resonates.
  • A number cruncher; while understanding data is important, we need a creative visionary who can see beyond the numbers and bring our brand to life in unique and engaging ways.
You Should Apply If :

You are a creative expert who excels in crafting world-class brands. We need someone fearless in their creativity, ready to break into new markets, and passionate about owning the entire brand journey. Your mission is to build a distinctive, modern, and credible global university brand that stands out from the crowd and resonates deeply with our audience. This is a unique opportunity to leave your mark and drive real impact.

Key Responsibilities
  • Develop and Implement Brand Vision: Create and execute a bold and innovative brand strategy that sets Nexford apart in the education sector.
  • Lead and Mentor a Creative Team: Build and inspire a team of branding and content experts. Foster a culture of creativity and accountability.
  • Ensure Cohesive Brand Identity: Oversee the creation of all marketing and brand materials and marketing campaigns, maintaining a consistent and strong brand identity across all platforms.
  • Drive Community Engagement: Innovate and implement strategies to build a vibrant global community around the Nexford brand. Leverage social media and other platforms to create meaningful connections with our audience.
Skills and Qualifications
  • Proven expertise in creating and executing bold, innovative brand strategies that set organizations apart in competitive markets.
  • Experience in building, leading, and inspiring a team of branding and content professionals to achieve exceptional results.
  • Extensive background in developing multi-channel brand campaigns that drive customer engagement and brand loyalty.
  • Hands-on leader with a strong focus on execution, not just oversight.
  • Demonstrated success in positioning brands within the education or EdTech sector.
  • Track record of success in both US and international markets, adapting strategies to diverse cultural contexts.
  • Agile and adaptable, thriving in fast-paced environments that require quick pivots.
  • Bachelor's or Master's degree in Marketing, Communications, or a related field.
What Does Success Look Like in this Role?
  • Driving Brand Awareness: Increasing organic traffic and enrollment growth.
  • Boosting Customer Acquisition: Implementing campaigns to increase enrollment while reducing reliance on paid digital marketing.
  • Building an inspiring brand: Grow, inspire, and engage our global audience.
  • Diversify markets: Lead on diversifying our global community across new markets


Why Nexford?

Join a forward-thinking team dedicated to reshaping education. This is your chance to bring positive social impact to a global audience. At Nexford, you'll thrive in an innovative and flexible work environment. We offer a competitive salary, performance-based bonuses, stock options, professional development opportunities, and more.

Ready to Transform Education? Apply Now

For the full job description, click here.