Head of Marketing Strategy

1 week ago

Manassas, Virginia, United States Marines Service Co Full time
Job Description

Salary:

Company Overview: Marines Service Co. is a premier provider in the plumbing, electrical, and renovation sectors, dedicated to offering exceptional services to our clientele. Our commitment to quality and customer satisfaction drives us to deliver outstanding solutions in the home improvement market.

Position: Marketing Director

Location: Remote

Job Type: Full-time

Reports To: Chief Marketing Officer

Job Summary: We are in search of a skilled and motivated Marketing Director to spearhead our marketing initiatives. This role is vital in implementing marketing strategies, boosting brand recognition, and fostering the overall expansion of our organization. The ideal candidate will possess a strong enthusiasm for marketing, outstanding communication abilities, and a creative approach to problem-solving.

Key Responsibilities:

  1. Content Development:
    • Create compelling and informative content across diverse marketing platforms, including social media, websites, and email communications.
    • Work alongside the design team to produce visually striking graphics and multimedia materials.
  2. Social Media Oversight:
    • Oversee and refresh social media channels to enhance brand visibility and interaction.
    • Keep abreast of industry trends and competitor activities to pinpoint opportunities for social media initiatives.
  3. Email Campaign Management:
    • Design and implement email marketing campaigns aimed at nurturing leads, promoting services, and enhancing customer engagement.
    • Evaluate email campaign effectiveness and make data-driven improvements.
  4. Event Management:
    • Support the planning and execution of corporate events, trade shows, and promotional activities.
    • Collaborate with internal teams to ensure the smooth delivery of marketing events.
  5. Market Analysis:
    • Conduct market analysis to identify potential clients, industry trends, and competitive dynamics.
    • Interpret data to provide insights that inform strategic marketing decisions.
  6. Public Relations Management:
    • Build and maintain relationships with media outlets, influencers, and industry stakeholders.
    • Coordinate press releases, interviews, and other PR activities to elevate brand visibility.
  7. Performance Analytics:
    • Track and report on key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
    • Deliver regular performance reports to the Chief Marketing Officer, highlighting areas for enhancement and success.

Qualifications:

  • Demonstrated experience (1-2 years) in a marketing leadership role or similar capacity.
  • Exceptional written and verbal communication skills.
  • Proficient in social media platforms, email marketing software, and basic graphic design applications.
  • Understanding of SEO and current digital marketing trends.
  • Adept at multitasking and thriving in a fast-paced environment.

Benefits:

  • Competitive compensation package
  • Health and dental coverage
  • 401(k) retirement savings plan
  • Opportunities for professional growth
  • Supportive and collaborative workplace culture

How to Apply: Interested candidates are encouraged to submit their resume and a cover letter outlining their relevant experience. We appreciate all applicants for their interest; however, only those selected for an interview will be contacted.

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