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Head of Marketing Strategy

2 months ago

Manassas, Virginia, United States Marines Service Co Full time
Job Description

Salary:

Company Overview: Marines Service Co. is a premier provider in the plumbing, electrical, and renovation sectors, dedicated to delivering exceptional service quality to our clientele. Our commitment to excellence and customer satisfaction drives us to offer superior solutions in the home improvement market.

Position: Marketing Director

Location: Remote

Job Type: Full-time

Reports To: Chief Marketing Officer

Job Summary: We are on the lookout for a skilled and passionate Marketing Director to lead our innovative marketing initiatives. This role is pivotal in shaping marketing strategies, boosting brand recognition, and fostering the overall expansion of our organization. The ideal candidate will possess a strong marketing acumen, outstanding communication abilities, and a creative approach to problem-solving.

Key Responsibilities:

  1. Content Development:
    • Create compelling and informative content across various marketing platforms, including digital media, websites, and email communications.
    • Work closely with the design team to produce visually engaging graphics and multimedia assets.
  2. Social Media Oversight:
    • Oversee and refresh social media channels to enhance brand presence and interaction.
    • Stay updated on industry trends and competitor movements to spot opportunities for social media initiatives.
  3. Email Campaign Management:
    • Design and implement email marketing strategies to engage prospects, promote services, and enhance customer interaction.
    • Evaluate email campaign outcomes and refine strategies based on analytical insights.
  4. Event Management:
    • Support the organization and execution of corporate events, trade exhibitions, and promotional activities.
    • Collaborate with internal departments to ensure the successful delivery of marketing events.
  5. Market Analysis:
    • Conduct thorough market analysis to uncover potential clients, industry trends, and competitive dynamics.
    • Utilize data to generate insights that inform strategic marketing decisions.
  6. Public Relations Management:
    • Build and maintain relationships with media representatives, influencers, and industry stakeholders.
    • Coordinate press releases, interviews, and other public relations activities to elevate brand visibility.
  7. Performance Analytics:
    • Track and report on key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
    • Provide regular updates to the Chief Marketing Officer, highlighting successes and areas for improvement.

Qualifications:

  • Demonstrated experience (1-2 years) in a marketing leadership or similar capacity.
  • Exceptional written and verbal communication skills.
  • Proficient in social media management, email marketing platforms, and basic graphic design software.
  • Understanding of SEO and current digital marketing trends.
  • Capability to manage multiple tasks in a fast-paced environment.

Benefits:

  • Competitive compensation package
  • Health and dental coverage
  • Retirement savings plan
  • Opportunities for professional growth
  • Supportive and collaborative workplace culture

How to Apply: Interested candidates are encouraged to submit their resume along with a cover letter outlining their relevant experience. We appreciate all applicants for their interest; however, only those selected for an interview will be contacted.