Senior Product Marketing Director United States

2 weeks ago


Atlanta, Texas, United States Demandbase Full time
About the Role:

We are seeking a seasoned Product Marketing Senior Director to lead our portfolio-wide marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies for our software, services, and solutions.

Key responsibilities include:

  • Developing positioning and messaging strategies to effectively communicate product value propositions
  • Overseeing launch planning and management, ensuring timely and successful product launches
  • Creating and managing field assets, including internal and external-facing materials
  • Collaborating with the Enablement team to drive field enablement initiatives
  • Conducting market research to identify trends, customer needs, and market opportunities
  • Defining and refining Ideal Customer Profiles and segmentation strategies
  • Collaborating on Voice of Customer programs to gather and analyze customer feedback

The ideal candidate will have a strong understanding of the sales and marketing landscape, with the ability to translate that understanding into compelling, value-based messaging. Experience supporting AI-powered products and crafting value-based AI messaging is a plus.

We offer a competitive compensation package, including a base salary range of $185,000 - $220,000, as well as a comprehensive benefits package, including options for up to 100% paid Medical and Vision premiums, flexible PTO policy, and access to mental wellness resources.

At Demandbase, we value diversity, equity, and inclusion, and are committed to creating a workplace culture that celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we strive to ensure that every individual has an equal opportunity to succeed and grow.



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