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Product Marketing Director

1 month ago

Atlanta, Georgia, United States Greenlight Guru Full time
About the Role

Greenlight Guru is seeking a seasoned Product Marketing Director to drive growth and innovation in our Marketing Team. Reporting to the Chief Marketing Officer, you will play a pivotal role in developing and executing our go-to-market strategies, working closely with cross-functional teams to improve our market presence and customer engagement.

Key Responsibilities
  • Develop and own market intelligence, competitive analysis, and buyer and customer insights to inform our go-to-market strategies.
  • Collaborate with the CMO and other key leaders to codify our go-to-market strategy into actionable playbooks and materials.
  • Develop and own brand and product positioning and messaging that resonates with our target market segments.
  • Work with go-to-market teams to ensure effective execution of our go-to-market strategies.
  • Develop and own pricing and packaging strategies that align with market needs and customer journeys.
Requirements
  • 5+ years of SaaS product marketing experience.
  • Proven track record of creating and executing go-to-market strategies.
  • Performance-focused, with a track record of delivering quantitative results.
  • Excellent storytelling and communication skills.
  • Highly collaborative and communicative.
What We Offer
  • A supportive and inclusive work environment.
  • Flexible paid time off policy and working hours.
  • Home office stipend for new hires.
  • Health insurance options, including a 100% company-paid plan.
  • 401k with company match.
  • Equity program eligibility.
  • Three months of paid maternity leave.
  • Disability insurance.