Senior Product Marketing Director United States

21 hours ago

Atlanta, Texas, United States Demandbase Full time
About the Role

As a seasoned Product Marketing Senior Director, you will be responsible for leading the go-to-market strategy for Demandbase's portfolio-wide launches. This includes managing positioning & messaging, launch planning & management, field asset creation, and collaboration with field enablement. You will also own the competitive intelligence program and have strong influence over other product marketing related initiatives.

Key Responsibilities
  • Develop and execute positioning & messaging strategies to ensure clear and compelling communication of product value propositions.
  • Oversee launch planning and management, coordinating with cross-functional teams to ensure timely and successful product launches.
  • Create and manage field assets, ensuring that sales and marketing teams are equipped with the information needed to effectively sell and promote the product.
  • Collaborate closely with the Enablement team to drive field enablement initiatives.
  • Conduct market research to identify trends, customer needs, and market opportunities, feeding insights back into the product development process.
  • Collaborate on detailed competitive analysis to understand the competitive landscape and position the product effectively against key competitors.
  • Define and refine ICP (Ideal Customer Profile) and segmentation strategies to ensure marketing efforts are targeted at the most valuable customer segments.
  • Collaborate on the development and execution of VoC (Voice of Customer) programs to gather and analyze customer feedback.
Requirements
  • Minimum 12 years of experience in product marketing, with a strong understanding of the sales and marketing market and personas.
  • Experience supporting AI-powered products and crafting value-based AI messaging.
  • Direct experience product marketing for both software and services.
  • Demonstrated success in leading go-to-market strategies and product launches.
  • Excellent communication skills, with the ability to craft compelling messaging and positioning.
  • Experience in market research, competitive analysis, and customer segmentation.
  • Ability to influence cross-functional teams and drive alignment from product development to sales.
About Demandbase

Demandbase is a leading provider of AI-powered account-based marketing solutions. We help B2B companies hit their revenue goals using fewer resources. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins.

We prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India, and we offer a hybrid work model in these regions.

We are committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market.

We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase.

  • Senior Product Marketing Director United States

    3 weeks ago

    Atlanta, Texas, United States Demandbase Full time

    About the Role:As a Product Marketing Senior Director, you will be responsible for leading the development of positioning and messaging strategies for Demandbase's software platform, services, and solutions. This includes managing all aspects related to launch planning and management, field asset creation, and collaboration with field enablement.You will...

  • Regional Sales Manager

    4 weeks ago

    Atlanta, Texas, United States BigID Full time

    About BigIDBigID is a pioneering tech company that specializes in data security, compliance, privacy, and governance solutions. Our mission is to empower organizations to unlock the full potential of their data while ensuring its security and integrity.Job SummaryWe are seeking a highly skilled Regional Sales Manager to drive business growth in the Atlanta...

  • Mergers and Acquisitions Tax Expert

    4 weeks ago

    Atlanta, Texas, United States Ankura Full time

    {"h1": "M&A Tax Due Diligence, Managing Director", "p": "Ankura's Transaction Advisory Services (TAS) practice provides a holistic approach to transaction diligence and execution. Our team has executed transactions on six continents and in virtually every industry, advising clients across the transaction lifecycle.", "h2": "Role Overview", "p": "The Ankura...

  • Senior Solution Architect

    3 weeks ago

    Atlanta, Texas, United States Capital One Full time

    Job SummaryWe are seeking a highly skilled Manager, Solution Architecture to join our team. As a key member of our architecture team, you will play a critical role in tackling complex problems and driving the technical design and implementation of cross-functional, multi-platform application systems.Key ResponsibilitiesDevelop a thorough understanding of our...

  • Senior Solution Architect

    4 weeks ago

    Atlanta, Texas, United States Capital One Full time

    Job SummaryWe are seeking a highly skilled Manager, Solution Architecture to join our team. As a key member of our architecture team, you will play a critical role in tackling complex problems and driving the technical design and implementation of cross-functional, multi-platform application systems.Key ResponsibilitiesDevelop a thorough understanding of our...

  • Merchandiser

    2 weeks ago

    Atlanta, Texas, United States Field Force Merchandising Full time

    Job OverviewField Force Merchandising is seeking a part-time retail service merchandiser to join their team. As a merchandiser, you will be responsible for visiting grocery stores on a weekly basis to perform service visits, change out POS materials, and stock products.Key Responsibilities:Perform service visits at designated grocery storesChange out POS...

  • Hospice Social Worker

    1 week ago

    Atlanta, Texas, United States Transcend Hospice Full time

    Job SummaryWe are seeking a skilled Hospice Social Worker to join our team at Transcend Hospice. As a key member of our interdisciplinary team, you will provide coordinated care in the home to patients of all age groups and perform psychosocial assessments, analysis, counseling, and referrals to meet the needs of the patient/family.Job ClassificationThis is...

  • Proposal Manager

    4 days ago

    Atlanta, Texas, United States Lifeworks Services Full time

    Job Title: Proposal Writer/Bid ManagerTELUS Health is seeking a highly skilled Proposal Writer/Bid Manager to join our team. As a key member of our business development team, you will be responsible for managing the end-to-end lifecycle of the bid process, ensuring timely and compliant submissions.Key Responsibilities:Project manage the bid process, setting...

  • Travel CT Technologist

    4 weeks ago

    Atlanta, Texas, United States Focus Staff Full time

    Job Summary:We are seeking a highly skilled Diagnostic Imaging Specialist to join our team at Focus Staff. As a Medical Imaging Professional, you will be responsible for operating complex imaging equipment to produce high-quality diagnostic images.Key Responsibilities:Operate CT scanners and other imaging equipment to produce high-quality diagnostic...

  • Operating Room Nurse

    1 week ago

    Atlanta, Texas, United States All Medical Personnel Full time

    Job Title: Operating Room NurseJob Summary: We are seeking a skilled Operating Room Nurse to join our team at All Medical Personnel. As an OR Nurse, you will work closely with surgeons and other healthcare professionals to ensure the highest level of patient care and safety in the operating room.Responsibilities: Prepare patients for surgery by cleaning and...

  • Operating Room Nurse

    1 week ago

    Atlanta, Texas, United States All Medical Personnel Full time

    Job Title: Operating Room NurseJob Summary: We are seeking a skilled Operating Room Nurse to join our team at All Medical Personnel. As an OR Nurse, you will work closely with surgeons and other healthcare professionals to ensure the highest level of patient care and safety in the operating room.Responsibilities: Prepare patients for surgery by cleaning and...

  • Travel CT Technologist

    3 weeks ago

    Atlanta, Texas, United States LanceSoft Full time

    Job OpportunityLanceSoft is seeking a skilled CT Technologist for a travel assignment in a dynamic healthcare setting.Job DetailsSpecialty: CT TechnologistDiscipline: Allied Health ProfessionalEmployment Type: TravelPerks: Weekly Pay, Medical BenefitsThis is a 12-week assignment with 36 hours of work per week, with a 12-hour night shift schedule. The ideal...

  • Traveling CT Imaging Specialist

    4 weeks ago

    Atlanta, Texas, United States Spire Full time

    Spire is actively seeking a Travel CT Technologist for an exciting opportunity.Position OverviewAs a CT Technologist, you will play a crucial role in providing high-quality imaging services while traveling to various locations.Key ResponsibilitiesSpecialty: CT TechnologistDiscipline: Allied Health ProfessionalEmployment Type: TravelWork Schedule: 36 hours...

  • Traveling CT Imaging Specialist

    4 weeks ago

    Atlanta, Texas, United States Spire Full time

    Spire is actively seeking a traveling CT Technologist for an exciting opportunity in the healthcare sector.Position Overview & RequirementsSpecialty: CT TechnologistDiscipline: Allied Health ProfessionalEmployment Type: TravelWork Schedule: 36 hours per weekShift: 12-hour night shiftsContract Duration: 13 weeks, with potential for extensionPerks: Competitive...

  • Solution Architect Manager

    2 weeks ago

    Atlanta, Texas, United States Capital One Full time

    Job SummaryWe are seeking a highly skilled Solution Architect Manager to join our architecture team. As a key member of our team, you will be responsible for tackling complex problems and supporting associate experience applications.Key ResponsibilitiesDevelop a thorough understanding of our business products and domainsDemonstrate and translate business...

  • Traveling CT Imaging Specialist

    1 month ago

    Atlanta, Texas, United States LanceSoft Full time

    LanceSoft is in search of a dedicated Travel CT Technologist for an exciting opportunity.Position Overview & RequirementsSpecialty: CT TechnologistField: Allied Health ProfessionalDuration: 12 weeksWeekly Hours: 36 hoursShift: 12-hour night shiftsEmployment Type: TravelBenefits: Weekly pay and medical coverageThis role involves working 12-hour night shifts,...

  • Traveling Radiologic Technologist

    1 month ago

    Atlanta, Texas, United States LanceSoft Full time

    LanceSoft is currently in search of a traveling CT Technologist for an exciting opportunity.Position Overview & RequirementsSpecialty: CT TechnologistField: Allied Health ProfessionalDuration: 12 weeks36 hours per weekShift: 12 hours, nightsEmployment Type: TravelBenefits: Weekly Pay.Medical Coverage.Enjoy the benefits of weekly pay and comprehensive medical...

  • Mobile CT Technologist Position

    1 month ago

    Atlanta, Texas, United States LanceSoft Full time

    LanceSoft is currently in search of a dedicated Travel CT Technologist for an exciting opportunity within the healthcare sector.Position Overview & RequirementsSpecialty: CT TechnologistDiscipline: Allied Health ProfessionalEmployment Type: TravelWeekly Hours: 36 hoursShift: 12-hour night shiftsDuration: 12 weeksPerks: Weekly pay and medical benefitsThis...

  • Mobile CT Technologist Position

    1 month ago

    Atlanta, Texas, United States LanceSoft Full time

    LanceSoft is currently in search of a traveling CT Technologist to join our dynamic team.Position Overview & RequirementsSpecialty: CT TechnologistField: Allied Health ProfessionalDuration: 12 weeks36 hours per weekShift: 12 hours, nightsEmployment Type: TravelBenefits: Weekly Pay.Medical Coverage.This role involves working night shifts (Friday, Saturday,...

  • Medical Laboratory Technician

    3 weeks ago

    Atlanta, Texas, United States Christus Health Full time

    Job SummaryWe are seeking a highly skilled Medical Laboratory Technician to join our team at Christus Health. As a Medical Laboratory Technician, you will play a critical role in ensuring the accuracy and timeliness of laboratory results, while maintaining a safe and efficient work environment.ResponsibilitiesPerform clinical testing in assigned sections,...