Marketing Manager, Growth and Engagement

4 weeks ago

Atlanta, Georgia, United States UNITED STATES SOCCER FEDERATION 1 Full time
Job Title: Sr. Manager, Growth Marketing

At the UNITED STATES SOCCER FEDERATION 1, we are seeking a highly skilled Sr. Manager, Growth Marketing to lead our matchday promotion, ticket sales marketing, and fan acquisition efforts across all owned, earned, and paid channels.

The ideal candidate will have a deep understanding of performance and direct response marketing, lifecycle communications, lifetime value, and CAC. They will be responsible for developing, forecasting, managing, and optimizing awareness and direct response marketing campaigns in partnership with our agency.

Key Responsibilities:

  • Maintain and take ownership of marketing initiatives to drive awareness to U.S. Soccer events and programs.
  • Develop and drive match announcement strategy for senior national team events.
  • Manage marketing approach and media strategy to scale impact of match announcements and drive conversion.
  • Focus on proposition development and match storylines for matches in partnership with internal marketing, sales, communications, and content teams.
  • Lead relationships with key agency stakeholders and digital buyers to drive forward U.S. Soccer's marketing and revenue goals.
  • Create in-market relationships with CVBs, Sports Commissions, and local organizations to drive interest in events.
  • Partner with local influencers and creators to drive awareness and conversion for matches.
  • Collaborate with sales team to drive ticket sales, acquire new fans, and Insiders (loyalty members) through all marketing channels.
  • Work with creative and marketing teams to lead the testing pipeline.
  • Develop strategies to enhance segmentation, targeting, personalization, and reach across paid channels.
  • Drive lifecycle marketing strategy through personalization and automation, optimizing the fan's digital journey across all U.S. Soccer touchpoints.
  • Optimize vendor relationships to increase performance and process efficiency while holding vendors and partners accountable to KPI goals.
  • Collect, manage, organize, and present campaign reporting to share performance and learnings with cross-functional and senior leadership teams.
  • Identify and develop testing opportunities (A/B and multivariate tests) that drive campaign efficiency and/or scale volume.
  • Collaborate with analytics and product teams to communicate data and technical requirements for performance marketing needs and prioritize initiatives based on business objectives.

Requirements:

  • 6+ years of experience in a direct-to-consumer organization in media buying, performance marketing, and/or growth role.
  • Minimum 3 years people management experience, including hiring, mentoring, and organizational design.
  • Minimum 2 years experience with lifecycle marketing across channels such as email, SMS, and app.
  • Minimum 1-3 years of media buying on DSP platforms, via paid search channels, with SEO and via paid social.
  • Expert knowledge in paid media execution, ad tech, tracking, and analytics; well-versed with mobile measurement and UTM code.
  • Experience conducting content, segmentation, and A/B testing to improve efficiency and scale.

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