Marketing Manager, Growth and Development

3 weeks ago


Atlanta, Georgia, United States UNITED STATES SOCCER FEDERATION 1 Full time
Job Title: Sr. Manager, Growth Marketing

At the UNITED STATES SOCCER FEDERATION 1, we are seeking a highly skilled Sr. Manager, Growth Marketing to lead our matchday promotion, ticket sales marketing, and fan acquisition efforts across all owned, earned, and paid channels.

The ideal candidate will have a deep understanding of performance and direct response marketing, lifecycle communications, lifetime value, and CAC. They will be responsible for developing, forecasting, managing, and optimizing awareness and direct response marketing campaigns in partnership with our agency.

Key responsibilities include:

  • Maintaining and taking ownership of marketing initiatives to drive awareness to U.S. Soccer events and programs.
  • Developing and driving match announcement strategy for senior national team events.
  • Managing marketing approach and media strategy to scale impact of match announcements and drive conversion.
  • Focusing on proposition development and match storylines for matches in partnership with internal marketing, sales, communications, and content teams.
  • Leading relationships with key agency stakeholders and digital buyers to drive forward U.S. Soccer's marketing and revenue goals.
  • Creating in-market relationships with CVBs, Sports Commissions, and local organizations to drive interest in events.
  • Partnering with local influencers and creators to drive awareness and conversion for matches.
  • Collaborating with sales team to drive ticket sales, acquire new fans, and Insiders through all marketing channels.
  • Working with creative and marketing teams to lead the testing pipeline and develop strategies to enhance segmentation, targeting, personalization, and reach across paid channels.
  • Driving lifecycle marketing strategy through personalization and automation, optimizing the fan's digital journey across all U.S. Soccer touchpoints.
  • Optimizing vendor relationships to increase performance and process efficiency while holding vendors and partners accountable to KPI goals.
  • Collecting, managing, organizing, and presenting campaign reporting to share performance and learnings with cross-functional and senior leadership teams.
  • Identifying and developing testing opportunities to drive campaign efficiency and/or scale volume.

We are looking for a highly motivated and experienced professional who can help us drive growth and development in our marketing efforts. If you have a passion for marketing and a desire to work with a dynamic organization, we encourage you to apply for this exciting opportunity.



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