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Digital Sales and Performance Marketing Analytics Team Member
2 months ago
About the Role
We are seeking a highly skilled Digital Sales and Performance Marketing Analytics Team Member to join our team at Truist. As a key member of our team, you will play a critical role in maximizing the return on our digital investments.
Key Responsibilities
- Partner with senior business leaders to understand business strategy and work in cross-functional teams to drive successful strategic outcomes.
- Lead analysis of business and user needs, requirements documentation, performance measurement, and the interpretation of results for both internal and external stakeholders.
- Lead analysis effort to gather, formulate, define, and design solutions to the most complex business problems.
- Analyze, design, and maintain data sources in information systems in support of projects, information needs, and changing requirements.
- Measure client interaction in order to improve client experience, digital adoption, and marketing segmentation using various analytics tools.
- Apply subject-matter expertise, industry knowledge, and technical understanding to recommend actions to business leaders.
- Act as team leader for projects with moderate budgets or of short-to-intermediate duration.
- Interpret business goals for development of measurement strategies to inform stakeholders of progress against key business objectives.
- Complete analysis to derive data-driven insights on visitor behavior and preferences, including likely approaches for optimization and targeting.
- Monitor site performance to identify site optimization opportunities.
- Partner with digital operations and project teams to develop tagging routines in support of analytics requirements, and to expand the use of analytics across all digital properties.
- Provide marketing database and technical integration in support of digital sales and personalization strategy.
Requirements
- Bachelor's degree or equivalent education and 5+ years of experience in Banking, Finance, Decision/Data Science, Analytics, Computer Science, Applied Mathematics or Engineering.
- Understanding and implementation experience with enterprise digital marketing optimization and analytics tools.
- 2+ years of decision science/analytics project management experience with a diverse project focus and demonstrated results.
- Ability to engage and support internal business partners, product sets, and projects, connecting insights with execution and business impact.
- Innovative and strategic thinker with ability to connect to practical application, providing leadership on target initiatives, with a strong bias to action and focus on quantifiable business impact.
- Experience in managing multiple projects with tight deadlines in a collaborative environment to drive maximum impact.
- Ability to maintain a high level of competency in statistical and analytical principles, tools, and techniques.
- Champion application of emerging decision science techniques with business partners.
Preferred Qualifications
- Masters or PhD in a quantitative field such as Finance, Mathematics, Analytics, Data Science, Computer Science, or Engineering.
- 7+ years of experience in Banking, Finance, Decision/Data Science, Analytics, Computer Science, Applied Mathematics or Engineering.
- Superior understanding of web analytics tools: Google Analytics and at least one Enterprise-level platform.
About Truist
Truist is a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.
