Digital Marketing Specialist

4 days ago


Charlotte, North Carolina, United States Townsquare Interactive Full time
Job Description

**About Townsquare Interactive**

Townsquare Interactive is a leading provider of digital marketing solutions for small and medium-sized businesses. Our mission is to empower businesses to thrive in the digital landscape.

**The SEO Analyst Role**

We are seeking a highly motivated and detail-oriented SEO Analyst to join our team. As an SEO Analyst, you will be responsible for analyzing, developing, and executing SEO campaigns for diverse industries and markets.

**Key Responsibilities**

  • Conduct keyword research and analyze search engine rankings to identify opportunities for improvement.
  • Develop and implement SEO strategies, including on-page optimization, meta tag updates, and content improvement.
  • Analyze SEO performance metrics, such as website traffic and keyword rankings, to identify trends and suggest areas for improvement.
  • Regularly update and maintain SEO tracking reports to monitor campaign progress.
  • Collaborate with internal teams to ensure SEO best practices are integrated across all deliverables.
  • Stay up-to-date on the latest SEO trends and Google algorithm updates to enhance strategies continuously.
  • Assist with light client communication to provide updates on campaign performance and recommendations.

**Requirements**

  • Basic understanding of SEO tactics, strategies, and tools, with a desire to continue learning in the dynamic SEO field.
  • Knowledge of SEO best practices and Google's webmaster guidelines.
  • Familiarity with keyword research tools, Google Analytics, and SEO tracking software.
  • Basic understanding of HTML and JavaScript; web design experience is a plus.
  • Ability to adapt quickly to various content management systems (CMS).
  • Strong analytical skills with a focus on detail and accuracy.
  • Excellent time management and organizational skills; able to meet deadlines efficiently.
  • Motivated self-starter with a passion for digital marketing and innovation.

**Benefits**

  • Competitive base salary and bonus plan
  • 3 weeks PTO
  • 9 paid holidays (including 2 personal/floating holidays)
  • Volunteer Time Off
  • Health, Dental, and Vision Insurance
  • Pet Insurance
  • 401(K) Retirement Plan with Company Match
  • Employee Stock Purchase Plan
  • Company-provided laptop
  • Comprehensive training and growth opportunities
  • Unlimited growth potential in a dynamic work environment


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