Product Marketing Coordinator

2 weeks ago


Council Bluffs, Iowa, United States TS Banking Group Full time
Job Overview
TS Banking Group is looking for a dedicated Digital/Product Marketing Specialist. This position plays a crucial role in managing and executing digital marketing strategies across various brands and channels, focusing on products and services. The responsibilities encompass both the strategic planning and implementation of campaigns across websites, social media platforms, internal sites, and other digital tools.

Qualifications and Experience
Preferred qualifications include: a minimum of 5 years in digital marketing, experience with content management systems, search engine optimization, search engine marketing, Hubspot, Meta, and Microsoft Dynamics. An Associate's Degree or Bachelor's Degree in Marketing, Digital Marketing, Public Relations, or Communications is preferred.

Key Responsibilities
  • Oversee new website projects and maintain existing websites, focusing on search engine optimization enhancements, product and service page updates, and other content modifications using a content management system. Collaborate with external vendors for significant website updates and improvements.
  • Manage all aspects of paid digital marketing across all entities, including search engine marketing, display advertising, and social media, while adhering to budget constraints and brand guidelines.
  • Handle the lead management process from initial awareness to client onboarding utilizing Hubspot and Microsoft Dynamics, acting as a liaison between the marketing and data teams.
  • Contribute as a vital member of product design teams within various business units, managing all product marketing initiatives. Assist in developing value propositions, identifying target client segments, generating demand for products and services, and employing marketing automation to nurture leads.
  • Design and oversee a cross-selling platform within the new online banking and mobile app experience to engage users and enhance wallet share.
  • Monitor, track, and report on marketing campaign performance, emphasizing lead attribution and return on investment. Take ownership of all digital analytics, including conversion rates and impressions across all brands and channels.
  • Proficiently operate standard office equipment and software, including word processing, spreadsheets, and databases. Advanced PC skills are advantageous.
  • Adhere to all banking and company regulations, policies, and procedures.
  • Possess the ability to read and interpret various documents, write routine reports, and effectively present information to employees and the public. Strong communication skills are essential.
  • Be prepared to work outside of normal business hours occasionally, travel infrequently, and attend meetings or training sessions as required.
  • Have reliable transportation for commuting to work and attending work-related events, meetings, and client interactions.
  • Perform additional duties as assigned.
Benefits
We offer a competitive benefits package that includes:
  • Health and dental insurance
  • Life insurance coverage
  • Generous paid time off and holiday benefits
  • 401K contributions and matching
  • Professional development expense reimbursement
  • Gym membership reimbursement
  • Tuition reimbursement
  • Paid volunteer time off (VTO)
  • Wellness program


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