Senior HCP Marketing Manager

2 weeks ago

Cambridge, Massachusetts, United States Biogen Full time
Position Overview

About the Role

The Senior Manager, HCP Marketing for Rare Disease, specifically Friedreich Ataxia (FA), presents a remarkable opportunity to contribute to a developing franchise within a therapeutic area characterized by significant unmet needs. This role is integral to the FA launch marketing team, focusing on the development and execution of HCP engagement strategies, including congress participation and peer-to-peer interactions.

This position entails setting a strategic vision through comprehensive analysis of insights to inform critical decisions for the FA business. The focus will be on peer-to-peer strategies across various channels, educational initiatives regarding the disease, engagement with Key Medical Experts (KMEs), and the planning and execution of congress activities. The ideal candidate will possess expertise in crafting compelling messaging for healthcare professionals and demonstrate innovative thinking regarding educational outreach across digital platforms, as well as a forward-looking approach to congresses and HCP interactions.

Key Responsibilities

  • Oversee HCP congress strategies and marketing initiatives in close collaboration with essential functional partners, including but not limited to Therapeutic Area Leaders (TLLs), medical teams, meetings and events coordinators, and global partners.
  • Ensure the effective and efficient execution of specific HCP initiatives, including marketing programs and campaigns, adhering to budgetary constraints and regulatory/legal standards.
  • Build and maintain strong relationships with field teams, cross-functional collaborators, and marketing agencies.
  • Manage project materials and resources through the internal review committee process.
  • Oversee multiple agency partnerships, including budget management.
  • Lead the development of peer-to-peer marketing initiatives, such as Medical Expert video content, symposium materials, and national webinars.
  • Direct and manage non-personal promotion for HCPs, working closely with omnichannel support teams to implement impactful digital campaigns.
  • Collaborate with medical and customer market insights teams to facilitate HCP advisory boards, gathering valuable insights for the brand.

Who You Are

You are a strategic thinker with a proven ability to execute effectively. Your commitment to prioritizing the needs of patients and their caregivers is paramount, and you possess a genuine passion for serving this community. You thrive on innovation in all aspects of HCP engagement and experience, particularly within the realm of rare diseases.

Qualifications

  • Bachelor's degree required; MBA preferred.
  • 5+ years of experience in the pharmaceutical and/or biotechnology sectors, with a minimum of 2 years in marketing.
  • Exceptional communication, coordination, and interpersonal skills, with the ability to craft and deliver presentations to senior management and stakeholders.
  • Innovative mindset focused on engaging customers and addressing their needs.

Preferred Qualifications

  • Experience in the rare disease sector.
  • Field sales experience is advantageous.
  • Prior responsibilities related to congresses and peer-to-peer marketing are a plus.

Additional Information

All information will be kept confidential in accordance with EEO guidelines.

Why Biogen?

Biogen is a global organization committed to excellence and innovation. As a mid-sized biotechnology firm, we offer the stability and resources of an established business while nurturing an environment where individual contributions are valued. Our team comprises some of the most talented and passionate professionals, providing unparalleled opportunities for learning, growth, and skill enhancement. Together, we strive to deliver life-changing therapies, with every role playing a crucial part in our mission. We are dedicated to fostering a culture of inclusion and belonging that reflects the diverse communities we serve. We believe that varied backgrounds, cultures, and perspectives strengthen our company and drive innovation.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information, or any other basis protected by federal, state, or local law. Biogen is an E-Verify Employer in the United States.

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