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Senior Content Marketing Strategist
2 months ago
Position Title: Senior Content Marketing Strategist - Healthcare Technology
Role Overview: In this position, you will be responsible for shaping the content strategy and establishing a content calendar that effectively communicates our vision and narrative to support our sales teams and customer outreach initiatives. You will collaborate with both internal and external stakeholders to create essential marketing materials and produce timely content pieces.
Your Responsibilities:
- Formulate comprehensive content strategy plans that align with business objectives and target demographics.
- Manage both short-term and long-term content calendars, demonstrating agility in producing content for urgent requirements.
- Work in partnership with design, campaign, and events teams to ensure cohesive and clear messaging across various platforms and campaigns.
- Investigate current industry trends and develop innovative content concepts.
- Engage with internal and external specialists to craft compelling viewpoints.
- Adapt global marketing campaigns and collateral toolkits, assess their effectiveness, identify areas of customer interest, and enhance visibility.
Ideal Candidate Profile:
- Possesses a Bachelor's degree in a relevant discipline.
- Brings over 10 years of experience in content development and/or marketing, with a preference for agency experience.
- Demonstrates expertise in digital and print content strategy, content creation, content audits, gap analyses, value propositions, persona development, messaging frameworks, SEO best practices, and aligning business goals with audience segments.
- Capable of meeting the physical, cognitive, and environmental job requirements with or without accommodation.
- Exhibits a results-driven mindset, commercial acumen, and a proactive approach with a proven track record in a complex organizational environment.
About Philips North America:
We are a leading health technology organization dedicated to the principle that every individual matters. Our mission is to ensure that everyone has access to quality healthcare. Join us in making a meaningful impact on the lives of others.
- Explore our business.
- Discover our rich history.
- Learn about our mission.
- Review our employee benefits.
If you are interested in this opportunity and possess many, but not all, of the required experiences, we encourage you to consider applying. You may still be a suitable candidate for this or other roles at Philips. We are committed to diversity and inclusion.
Additional Information:
Authorization to work in the US is a prerequisite for employment. The company will not consider candidates requiring sponsorship for a work-authorized visa, now or in the future.
This position does not offer relocation benefits. Candidates must reside in or be within commuting distance to the designated location.
Philips is an Equal Employment Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.