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Senior Content Marketing Strategist
2 months ago
As a Senior Content Marketing Strategist, you will be responsible for shaping the content vision and planning to effectively communicate our narrative alongside our sales teams and in client outreach initiatives.
Your collaboration with both internal and external stakeholders will be crucial in creating key marketing materials, as well as producing timely content pieces that address immediate needs.
Key Responsibilities:
- Develop comprehensive content strategy plans that align with organizational objectives and target demographics.
- Manage both short-term and long-term content calendars, demonstrating agility in producing content for urgent requirements.
- Work in partnership with design, campaign, and event teams to ensure cohesive and clear messaging across all platforms and initiatives.
- Conduct research on industry trends to generate innovative content concepts.
- Engage with internal and external experts to craft compelling viewpoints.
- Adapt global campaigns and marketing materials to local contexts, measuring effectiveness and identifying areas of customer interest for enhancement.
Qualifications:
You are an ideal candidate if you possess:
- A Bachelor's degree in a relevant field.
- Over 10 years of experience in content creation and marketing, with a preference for agency experience.
Your expertise includes:
- Digital and print content strategy and creation.
- Conducting content audits and gap analyses.
- Formulating value propositions and developing customer personas.
- Crafting messaging frameworks and applying best practices in SEO.
- Aligning business goals with key performance indicators and target audience segments.
We seek a results-driven, commercially minded individual with a proactive approach and a proven track record of success in a complex organizational structure.
At Philips, we are dedicated to health technology, built on the principle that every individual matters. Our mission is to ensure that everyone has access to quality healthcare.
Join us in making a difference in the lives of others.
Additional Information:
Philips is an equal opportunity employer, committed to a diverse workforce. We provide equal employment and advancement opportunities to all colleagues and applicants without regard to race, color, ethnicity, religion, gender, age, national origin, sexual orientation, gender identity or expression, disability, or any other category protected by law.
