Senior Product Marketing Manager

2 months ago


Cambridge, Massachusetts, United States CarGurus Full time
About CarGurus and the Role:

At CarGurus, our focus is to revolutionize the automotive industry by providing transparency and trust to car shopping. As the largest and fastest-growing online automotive marketplace, we are on a mission to guide customers through every step of the automotive journey. We are currently seeking a Senior Product Marketing Manager to drive GTM efforts for our dealer products.

Responsibilities:
  • Collaborate with product and sales to shape the product roadmap, develop GTM strategies, and ensure product success
  • Align team priorities with business objectives and measure results for driving impact
  • Understand customers and products to influence the product roadmap using NPS and customer insights
  • Create product positioning and messaging strategies for dealer products
  • Work with sales team to provide recommendations, tools, and resources for effective communication of product value
  • Develop B2B marketing assets for customer demand generation and retention
  • Implement project management strategies aligned with organizational goals
Requirements:
  • Bachelor's degree
  • 6-8 years of experience in product marketing
  • Strong storytelling skills with excellent written and verbal communication abilities
  • Proven track record in B2B go-to-market strategies
  • Ability to build cross-functional relationships and work collaboratively
  • Experience in managing multiple projects in a fast-paced environment
Working at CarGurus:

CarGurus values curiosity and passion, offering top-tier benefits, equity, career development programs, and a supportive work environment. Our inclusive culture celebrates diversity and encourages individuals to bring their authentic selves to work, regardless of background or experience. We believe in creating a space where every unique perspective adds value.

We welcome diversity:

CarGurus is committed to creating an inclusive workplace that respects and values individuals for their skills and perspectives, regardless of race, color, religion, age, sex, marital status, disability, veteran status, gender identity, or sexual orientation. We encourage all candidates to apply, even if they don't meet every requirement listed, and to communicate any accommodation needs during the hiring process. We are eager to discover what makes you unique and how you can contribute to CarGurus.

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