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Senior Digital Marketing Strategy Manager

3 months ago

Cambridge, Massachusetts, United States InterSystems Full time

We are seeking a dynamic Senior Digital Marketing Manager for North America to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies that drive engagement, creating demand and lead generation within our core technologies and target industries.

This position requires collaborating closely with the brand and strategic marketing teams to determine the best programs and campaigns to run and guarantee that all marketing initiatives feature landing experiences tailored to effectively convey the intended messages.

  • Manage and execute highly targeted marketing programs across complex audience segments to aid in the growth and expansion of InterSystems products.
  • Product release and launch campaign experience.
  • Collaborate with the Product Marketing, Business Units, and Sales teams on marketing plans, tactical and creative support, implementation, and feedback across complex audience segmentation.
  • Develop and execute multi-touch, integrated digital programs for audience acquisition and engagement to create demand generation for our product solutions and marketing funnel, helping to move leads through the sales pipeline.
  • Utilize result reporting to track marketing campaign effectiveness, web traffic, industry trends, and various types of quantifiable data. Establish and report on KPI's, making recommendations on future improvements.
  • Work with and monitor marketing agencies and vendors and ensure that goals are being achieved to the agreed quality standards and budget.
  • Develop and implement comprehensive digital marketing plans to increase brand visibility and lead generation.
  • Involvement in SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Collaborate with internal teams to create landing pages and optimize the user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Provide management and strategy oversight to paid media and social campaigns.

Qualifications

  • 7 or more years of marketing experience relating to the above responsibilities.
  • Experience in software or high-tech industries.
  • Experience with Marketing automation tools.
  • Experience or ability to manage analytic reviews of marketing programs and campaigns for all channels and allocations.
  • Ability to add value to the creative process such as messaging and graphics to bring ideas to fruition.
  • Ability to work in a cross-functional team environment with all Marketing teams from regional to product marketing, Sales, and Business Development
  • Strong verbal, written, and project management skills.
  • Excellent presentation and interpersonal skills.
  • Detail-oriented, with the ability to manage multiple tasks and meet deadlines.
  • Strong initiative, proactive, and willing to take ownership of projects from start to finish.
  • Adaptable and eager to learn and assume new responsibilities.
  • Proven working experience in digital marketing, particularly within the B2B sector.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (Google, LeadForensics).
  • Experience in setting up and optimizing LinkedIn and Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking (PowerBI experience a plus).
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • Experience with marketing automation platforms, such as HubSpot and Marketo. Project experience with SharePoint and a plus.

We are an equal-opportunity employer and do not discriminate because of race, color, religion, sex, national origin, ancestry, marital status, veteran status, age, disability, sexual orientation or gender identity or expression or any other legally protected category. InterSystems is an E-Verify Employer in the United States.

About InterSystems

Established in 1978, InterSystems provides innovative data solutions for organizations with critical information needs in the healthcare, finance, and logistics sectors and beyond. Our cloud-first data platforms solve interoperability, speed, and scalability problems for organizations around the globe. InterSystems also develops and supports data management in hospitals through the world's most proven electronic medical record, as well as unified care records for health systems and governments through a powerful suite of healthcare data integration solutions. The company is committed to excellence through its award-winning, 24×7 support for customers and partners in more than 80 countries. Privately held and headquartered in Cambridge, Massachusetts, InterSystems has 25 offices worldwide. For more information, please visit