Growth Marketing Consultant

2 weeks ago

Scottsdale, Arizona, United States Cardone Ventures Full time

POSITION SUMMARY

The Strategic Marketing Manager is a seasoned "T-shaped marketer" with a successful history of delivering measurable outcomes for businesses ranging from $2M to $50M. This role involves guiding 12-15 designated clients of Cardone Ventures to reach their ambitious growth objectives by crafting strategic insights, developing branding initiatives, and managing a marketing overhaul that drives customer engagement.

This individual will act as a de facto Chief Marketing Officer, spearheading efforts to enhance the brand's visibility in the market, pinpointing marketing-specific key performance indicators (KPIs), and effectively facilitating customer engagement through a comprehensive marketing strategy.

ABOUT CARDONE VENTURES

Our goal is to empower business owners to fulfill their personal, professional, and financial aspirations through business growth. We operate across various sectors, offering strategic business insights through educational programs, live events, partnerships, and investments. Our core values—being inspirational, disciplined, accountable, transparent, aligned, and results-oriented—are fundamental to our operations and guide our recruitment process. The company is expanding nationally.

KEY OBJECTIVES

  • Establish a marketing strategy and effectively implement it to achieve desired outcomes.
  • Provide coaching and mentorship to foster the development of clients' marketing teams.
  • Conduct regular follow-ups with clients to assess the effectiveness of marketing strategies and refine tactics to optimize customer engagement.
  • Collaborate with cross-functional teams, including Operations, Finance, Human Resources, and Professional Development, to create monthly strategies, quarterly plans, and annual roadmaps for clients.
  • Offer strategic guidance and expertise in the creation, execution, and evaluation of marketing plans.
  • Develop annual marketing budgets in collaboration with the Strategic Business Unit (SBU) Finance Advisor to ensure alignment with overall business objectives.
  • Design, implement, and assess promotional campaigns across various channels, including direct mail, digital content, print advertising, and special events.
  • Provide insights and expertise in analyzing performance data to evaluate campaign success.
  • Advise on building marketing infrastructure, technology stack, and processes to support long-term scalability.
  • Assist in implementing foundational marketing elements, such as customer personas and brand positioning.
  • Encourage a marketing-centric culture within client organizations by expanding initiatives and providing necessary training and resources.

REQUIRED COMPETENCIES

  • Experience in developing integrated marketing strategies that combine digital and traditional marketing approaches tailored to client needs and budget constraints.
  • Moderate financial acumen to create complex marketing budgets in collaboration with the Finance Advisor and the ability to analyze data for informed decision-making.
  • Proficiency in advising clients on optimizing CRM software automation to enhance lead conversion and customer retention.
  • Ability to measure marketing campaign performance and derive actionable insights.
  • Strong skills in Excel, Google Analytics, Google AdWords, and Facebook Ads Manager.
  • Consultative approach with the ability to communicate high-level insights from complex data sets.
  • In-depth understanding of analytics and data reporting tools.
  • Proven track record of leading comprehensive marketing campaigns that yield measurable results.

EDUCATION AND EXPERIENCE

  • Bachelor's Degree in Marketing or a related field, or equivalent professional experience.
  • A minimum of 6-8 years of experience in marketing, sales, and management, preferably in a consulting role.

PHYSICAL REQUIREMENTS

  • Extended periods of sitting at a desk and working on a computer.

COMMITMENT TO DIVERSITY

As an equal opportunity employer, Cardone Ventures is dedicated to meeting the needs of a diverse workforce. We recognize that a diverse team, reflective of our community, is essential for a successful and ethical business. We hire local talent at all levels, regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively promote inclusion in all forms.

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