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Lead Social Media Strategist
2 months ago
The Senior Social Media Manager will spearhead Hadassah's online presence and play a pivotal role in formulating strategies and guidelines for the national organization. This position involves overseeing daily operations across various social media channels. The Senior Manager will conduct training sessions for volunteers, staff, and leaders throughout the organization while contributing to the development and enhancement of social media policies. The individual will adjust strategies based on performance metrics, provide comprehensive reports, and collaborate with key personnel to create and execute engaging campaigns. Additionally, the Senior Social Media Manager will manage the organization’s social media calendar.
Key Responsibilities- Conduct research, strategize, and implement innovative multimedia social campaigns (both organic and paid), leveraging analytics and best practices in the nonprofit sector in collaboration with key staff.
- Act as an organizational representative on social media task forces and collaborative efforts as required.
- Within the Marketing and Communications division, develop crisis communication strategies for social platforms as necessary.
- Monitor and evaluate the performance of campaigns and initiatives to ensure departmental objectives are met, providing insights and recommendations based on data analysis.
- Craft engaging narratives tailored to various channels, demonstrating a keen understanding of message-medium alignment.
- Collaborate with Geographic Areas staff to enhance social media presence through training and development.
- Create digital guidelines, training resources, workshops, and templates, conducting sessions to elevate the performance of units, chapters, and leaders nationwide.
- Produce, publish, and disseminate daily social content (including original text, images, graphics, and videos) that fosters meaningful connections and prompts audience engagement.
- Work cross-functionally to integrate social media strategies that amplify the impact and reach of new initiatives and promote community involvement.
- Oversee and curate the social media calendar, making adjustments as necessary in response to current events and developments.
- Provide training for national staff and volunteer leaders, maintaining digital guidelines, tip sheets, and online groups. Support the Marketing & Communications Division with proofreading, research, writing, and editing tasks.
- Stay informed about platform audience behaviors, interactive trends, and industry best practices.
- Exhibit strong community management skills, engaging with followers and generating new ideas to stimulate social discussions.
- Demonstrate a genuine passion for social media, possessing extensive knowledge and experience across all platforms.
- Assist with departmental projects as assigned.
- Bachelor's degree in Journalism, Communications, Marketing, or a related field.
- 5 to 7 years of experience in marketing and communications, with a minimum of 3 years in social media marketing management, preferably within a nonprofit, digital agency, or news organization.
- Proficiency in Facebook Business Manager and Facebook Ads Manager.
- Familiarity with design software such as Photoshop and content creation tools like Canva.
- Experience in leading social media training and supporting administrators and moderators in Hadassah units across the country.
- A digital expert capable of translating analytics and nonprofit best practices into impactful social campaigns that resonate with target audiences.
- Experience with community management tools (e.g., Sprout Social) and listening tools (e.g., TweetDeck).
- Ability to create optimized video content for social media using editing software such as Adobe Premiere or social video editing applications.
- Exceptional written and verbal communication skills, with a strong grasp of audience engagement, messaging, and branding.
- Solid understanding of social media metrics, audience targeting, analytics, and industry best practices.
- Proven ability to think strategically in a fast-paced environment with competing priorities.
- Passion for digital media, storytelling, and community engagement, coupled with sound judgment.
- Familiarity with social media landscapes relevant to Hadassah's mission, including Jewish communal issues, women's rights, and Zionism.
- A collaborative communicator with meticulous attention to detail.
- Comfortable working in a dynamic environment with a flexible, proactive approach.
- Ability to thrive in a professional setting with strong volunteer leadership and engagement.
