Lead Social Media Strategist
1 week ago
The Senior Digital Engagement Manager will spearhead Hadassah's online presence and play a pivotal role in shaping strategies and policies for the national organization. This position entails overseeing daily operations across various social media platforms. The Senior Manager will facilitate training sessions for volunteers, staff, and leaders throughout the organization while contributing to the development and refinement of social media policies. The individual will adjust strategies based on metric analysis, provide monthly performance reports, and collaborate with key personnel to create and implement impactful campaigns. Additionally, the Senior Digital Engagement Manager will manage and organize the social media calendar for the organization.
Key Responsibilities- Conduct research, strategize, and implement engaging multimedia social campaigns (both organic and paid), leveraging analytics and current nonprofit best practices in partnership with key staff, under the guidance of the Director of Strategic Communications.
- Represent the organization externally on social media task forces and collaborative initiatives as required.
- As part of the Marketing and Communications division, develop crisis communication strategies for social platforms in real-time.
- Monitor and report on the effectiveness of campaigns and initiatives to ensure departmental objectives are met, providing recommendations based on thorough analysis. Identify, develop, and implement strategies to enhance and expand Hadassah's online communities, optimizing each platform's potential.
- Craft compelling narratives tailored to various channels, demonstrating a strong understanding of how to align messages with the appropriate medium.
- Collaborate with Geographic Areas staff to enhance social media engagement.
- Create digital guidelines, training materials, workshops, and templates, and conduct training sessions to elevate the performance of units, chapters, and leaders nationwide.
- Produce, publish, and disseminate daily social content (including original copy, images, graphics, and videos) that fosters meaningful connections and encourages targeted audiences to engage.
- Work cross-functionally to integrate social media strategies that amplify the impact and reach of new major initiatives and promote community outreach.
- Manage and curate the social media calendar, making adjustments as necessary based on current events and developments.
- Train national staff and volunteer leaders, maintaining digital guidelines, tip sheets, and online groups. Support the Marketing & Communications Division with proofreading, research, writing, and editing tasks. Draft and update organizational policies, including the national social media policy.
- Stay informed about platform audience behaviors, interactive trends, and best practices.
- Exhibit strong community management skills, engaging with followers and generating innovative ideas to stimulate social conversations.
- Demonstrate a passion for social media, possessing detailed knowledge and substantial experience across all social platforms.
- Assist with departmental projects as assigned.
- Bachelor's degree in Journalism, Communications, Marketing, or a related field.
- 5 to 7 years of experience in marketing and communications, with a minimum of 3 years in social media marketing management, preferably within a nonprofit, digital agency, or news organization.
- Proficiency in Facebook Business Manager and Facebook Ads Manager for over 3 years.
- Experience with design tools such as Photoshop and content creation applications like Canva.
- Proven experience in leading social media training and supporting administrators and moderators in Hadassah units nationwide.
- A digital expert capable of translating analytics and nonprofit best practices into effective social campaigns that resonate with target audiences.
- Familiarity with community management tools (e.g., Sprout Social) and listening tools (e.g., TweetDeck).
- Experience in creating optimized video content for social media using editing software such as Adobe Premiere or social video editing applications.
- Exceptional written and verbal communication skills, with a solid understanding of audience engagement, messaging, and branding.
- Strong grasp of social media metrics, audience targeting, analytics, and best practices.
- Proven ability to think strategically in a fast-paced environment with competing priorities and stakeholders.
- A passion for digital media, storytelling, and community engagement, coupled with sound judgment.
- Familiarity with social media landscapes relevant to Hadassah's mission, including the Jewish communal world, women's rights, Israel, and Zionism, is advantageous.
- A collaborative communicator with meticulous attention to detail.
- Comfortable working in a dynamic environment with a flexible, all-hands-on-deck approach.
- Ability to thrive in a professional setting with strong volunteer leadership and engagement.
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