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Luxury Marketing Manager

2 months ago

Miami, Florida, United States Hermès Full time

Job Summary

We are seeking a highly skilled Marketing Executive to join our Hermès Parfums Americas team in Miami. As a key member of our marketing department, you will be responsible for supporting the development and implementation of marketing strategies and activities in Travel Retail Americas, South and Central Americas Local Markets, and the Caribbean.

Key Responsibilities

  • Develop and execute marketing plans in partnership with local distributors, retailers, and Hermès Stores managers.
  • Monitor, measure, and report the effectiveness of launches and animations through 360 reports.
  • Implement the Visual Merchandising strategy in the entire region.
  • Construct annual forecasts for novelties and launches with the Marketing Director, commercial, and operations teams.

Visual Merchandising

  • Provide countries with merchandising information to ensure proper merchandising in each point of sale.
  • Ensure the perfect execution of the in-store Visual Merchandising strategy in the region.
  • Constantly follow up and update the regional visual database.
  • Create generic and custom-made planograms.
  • Develop local merchandising tools when needed.

Trade Marketing (In-Store and Digital)

  • Implement and activate the marketing trade plan in the region.
  • Follow up on the marketing trade plan per distributor and within the global budget.
  • Provide creative briefings to vendors according to merchandising guidelines.
  • Follow up and contact with vendors in the region.
  • Regularly report on trade activations with quantitative and qualitative results.

Marketing Budget

  • Prepare the Marketing annual budget.
  • Follow up on marketing activations and visual implementation in the region.
  • Enter and monitor marketing expenses in our internal My Eeasy Order tool.

Marketing Presentations

  • Assist in the preparation of materials and presentation of large meetings.

Events

  • Organize PR events and launch presentations to the press and influencers in major countries.
  • Organize special regional events and meetings.

Qualifications

  • Bachelor's in Business or Marketing, MBA is a plus.
  • 3-5 years' experience working in a marketing role in the luxury, perfumes, and cosmetics industry.
  • Curious, analytical, multi-tasking, and team player.
  • Understanding of the luxury industry and high-net-worth consumers of luxury goods.
  • Strong organizational skills with experience delivering work within deadlines and agreed budgets.
  • Exceptional communication and interpersonal skills.
  • Strong professional interest in social media and other digital communications.
  • Fluent English and Spanish required; French is a plus.