Digital Growth Strategy Director
4 days ago
Luxury Cruise Connections is seeking a highly skilled Digital Growth Strategy Director to drive online customer acquisition, engagement, and retention through cutting-edge digital marketing strategies.
Key Responsibilities:
- Develop and execute comprehensive digital growth strategies to drive customer acquisition, conversion, and retention.
- Lead demand generation efforts with a strong emphasis on social media marketing to reach and engage luxury cruise customers.
- Analyze market trends, competitor activities, and customer insights to identify and capitalize on growth opportunities.
- Lead and optimize performance marketing initiatives, including SEO, SEM, email marketing, and paid social campaigns.
- Oversee the optimization of digital platforms for user experience, conversion rate optimization, and lead generation.
- Manage digital marketing budgets and track ROI for all initiatives, reporting to senior leadership on results.
- Collaborate with product, design, and content teams to ensure a cohesive and engaging digital presence.
- Drive the adoption of marketing automation tools to enhance the effectiveness of lead nurturing and sales funnels.
- Monitor KPIs and create data-driven reports to guide strategy and improve digital performance.
Requirements:
- Bachelor's degree in marketing, business, digital media, or a related field (Master's degree preferred).
- 7+ years of experience in digital marketing or growth strategy roles, with at least 3 years in a leadership position.
- Demonstrated experience driving significant online growth and revenue.
- Proven track record of successful digital campaigns that achieve measurable business results.
- Experience with luxury brands or travel industry experience is a plus.
- Certification or experience with tools like ClickFunnels, HubSpot, or similar platforms is highly desirable.
- Knowledge of current digital marketing trends, emerging platforms, and best practices.
- Ability to think creatively and innovatively to solve complex business challenges.
About Luxury Cruise Connections:
- We believe in investing in our team member's professional and personal growth.
- Open door policy.
- Collaborative team environment.
- Show up on time and show up to work mentality.
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