Digital Growth Strategy Director

3 weeks ago


Miami, Florida, United States Luxury Cruise Connections Full time
Job Description

Luxury Cruise Connections is seeking a highly skilled Digital Growth Strategy Director to drive online customer acquisition, engagement, and retention through cutting-edge digital marketing strategies.

Key Responsibilities:

  • Develop and execute comprehensive digital growth strategies to drive customer acquisition, conversion, and retention.
  • Lead demand generation efforts with a strong emphasis on social media marketing to reach and engage luxury cruise customers.
  • Analyze market trends, competitor activities, and customer insights to identify and capitalize on growth opportunities.
  • Lead and optimize performance marketing initiatives, including SEO, SEM, email marketing, and paid social campaigns.
  • Oversee the optimization of digital platforms for user experience, conversion rate optimization, and lead generation.
  • Manage digital marketing budgets and track ROI for all initiatives, reporting to senior leadership on results.
  • Collaborate with product, design, and content teams to ensure a cohesive and engaging digital presence.
  • Drive the adoption of marketing automation tools to enhance the effectiveness of lead nurturing and sales funnels.
  • Monitor KPIs and create data-driven reports to guide strategy and improve digital performance.

Requirements:

  • Bachelor's degree in marketing, business, digital media, or a related field (Master's degree preferred).
  • 7+ years of experience in digital marketing or growth strategy roles, with at least 3 years in a leadership position.
  • Demonstrated experience driving significant online growth and revenue.
  • Proven track record of successful digital campaigns that achieve measurable business results.
  • Experience with luxury brands or travel industry experience is a plus.
  • Certification or experience with tools like ClickFunnels, HubSpot, or similar platforms is highly desirable.
  • Knowledge of current digital marketing trends, emerging platforms, and best practices.
  • Ability to think creatively and innovatively to solve complex business challenges.

About Luxury Cruise Connections:

  • We believe in investing in our team member's professional and personal growth.
  • Open door policy.
  • Collaborative team environment.
  • Show up on time and show up to work mentality.


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