Community Sales and Marketing Coordinator

5 days ago

Hemet, California, United States GTM REIT Full time
Job Summary

We are seeking a highly skilled and compassionate Admissions and Community Relations Coordinator to join our team at GTM REIT. This role combines the responsibilities of marketing, sales, admissions, and community relations with the supportive characteristics of a Social Worker/Care Coordinator for our Assisted Living Waiver (ALW) program.

Key Responsibilities
  • Community Relations and Marketing
    • Develop and maintain a thorough understanding of the senior living industry and the products and services offered within our facility.
    • Ensure prompt and effective handling of inquiry calls, and provide meaningful tours with deposits collected as applicable.
    • Research and maintain ongoing knowledge of the current market and competitors, including rates and special services. Complete a competitive analysis quarterly.
    • Meet or exceed sales standards established by the Executive Director and Home Office Sales & Marketing, including follow-up calls, professional outreach, and events.
    • Develop and manage monthly or quarterly sales and marketing plans.
    • Manage the facility customer lead management program daily to ensure prompt and effective lead outreach and follow-up, schedule sales tasks, understand customer referral patterns, conversion rates, and utilize data to improve sales and develop sales and marketing plans.
    • Ensure customer inquiry responses are handled properly, timely, and with appropriate follow-up.
    • Alert appropriate building staff of projected move-ins/admissions, move-outs/discharges, and unit or room changes through effective communication.
    • Maintain a working knowledge of federal and state regulations regarding acuity levels and licensure.
    • Monitor occupancy trends and conversion ratios.
    • Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on senior living.
    • Maintain and update collateral pricing information based on company standards.
    • Create positive and memorable experiences for potential customers and referral sources.
    • Monitor first impressions daily and alert team members of findings; ensure that empty apartments, rooms/beds are clean and admission-ready, and that the facility is clean and show-ready.
    • Ensure compliance and understanding of all regulations regarding residents' rights.
    • Provide in-service sales training as needed.
    • Other job duties as assigned.
    • Manage and direct the community's marketing budget in accordance with the sales goals of the community.
    • Monitor and analyze market and competitor activity, providing recommendations for the community.
    • Facilitate the entire move-in process from generating leads to conducting/coordinating tours, through qualifying and final move-in, and adjustment to life within our community after move-in.
    • Represent the facility through community involvement and networking, as appropriate.
    • Present a consistent professional and positive image throughout all promotional materials developed, community events, and interactions.
    • Identify, establish, and maintain positive relationships with industry influencers and key community and strategic partners to assure ongoing referrals and continued opportunities to promote the community and attract residents.
    • Attend, coordinate, and sponsor community networking functions to continually promote the positive and professional image of our building while accurately representing our services and pricing structure.
    • Display tact and friendliness when dealing with residents, associates, and visitors.
  • Admissions Coordination for ALW Program
    • Collaborate with ALW referral companies to pursue leads and new referrals.
    • Assist families with necessary paperwork for ALW referrals.
    • Verify that potential ALW residents meet all qualifications.
    • Ensure potential ALW residents understand the move-in process.
    • Verify completion of all paperwork for ALW referrals.
    • Submit required paperwork to the ALW payment processing company.
    • Notify the individual conducting assessments for potential ALW eligibility.
    • Provide exceptional customer service, addressing concerns and questions from residents and their families promptly and professionally.
    • Maintain accurate and detailed records of all admissions processes and resident information.
    Requirements
    • Education: Bachelor's degree in healthcare administration, social work, marketing, or a related field preferred.
    • Experience: Minimum of 2 years of experience in marketing, sales, admissions, or a related role within healthcare or assisted living settings.
    • Skills: Strong organizational, communication, and interpersonal skills. Proficiency in Microsoft Office and experience with healthcare management software.
    • Knowledge: Familiarity with the ALW program and Medi-Cal regulations is highly desirable.
    • Other: Must be detail-oriented, able to handle multiple tasks simultaneously, and have a compassionate approach to working with elderly individuals.
    • Attendance: Good attendance is required.

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