Ad Product Marketing Manager

4 days ago

New York, New York, United States Sirius XM Radio Inc Full time
Job Title: Ad Product Marketing Manager

SiriusXM Media is seeking a highly skilled Ad Product Marketing Manager to join our team. As a key member of our commercialization team, you will be responsible for driving the commercialization of key product and feature launches for SiriusXM Media.

Key Responsibilities:

  • Partner with Product and Sales teams to identify use cases, market must-haves, functional requirements, and materials / proof-points of SiriusXM Media's offering.
  • Create strategically sound and "street smart" sales tools on our offering. Recommend the right collateral (presentations, one-sheets, videos, etc.) to ensure sellers can articulate the product's value proposition effectively, succinctly and with high, positive impact on advertiser decisions.
  • Develop marketing plans that support SiriusXM Media's products and collaborate with B2B, PR, & Industry Marketing teams to bring these plans to life.
  • Socialize new opportunities via internal and external communication channels; enable sales with thoughtful resources to drive understanding and confidence in the pitch.
  • Monitor competitive threats in the rapidly evolving ad marketing space, leveraging these to inform sales facing narrative and materials, while also serving as feedback loop to Product.
  • Drive case studies and larger measurement initiatives, ensuring sound results and ability to scale and impact future ad product and capability revenue.

Requirements:

  • BA/BS required in Marketing, Business, Economics or related undergrad degree.
  • Must have 5+ years' experience in advertising working at a publisher or ad agency.
  • Well-versed in the advertising and media industry with experience in Product Marketing.
  • Comfortable with developing and maintaining solid internal relationships across the sales & product organization, from account managers and sales executives to senior vice presidents.
  • Deep understanding of advertising technology industry and market trends.
  • Strong grasp and keen passion for audio, marketing, technology, and culture.
  • Good public speaking and presentation skills.
  • Interpersonal skills and ability to interact and work with staff at all levels.
  • Excellent written and verbal communication skills.
  • Ability to work independently and in a team environment.
  • Ability to pay attention to details and be organized.
  • Ability to handle multiple tasks in a fast-paced environment.
  • Willingness to take initiative and to follow through on projects.
  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint)
  • Thorough knowledge of Google Suite (Google Docs, Spreadsheets, Slides)
  • Must have legal right to work in the U.S.

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