Product Marketing Manager
4 weeks ago
Rockerbox is a leading provider of innovative marketing data and analytics solutions. Our mission is to empower marketers with accurate and actionable insights to drive their business forward.
Job OverviewWe are seeking a highly skilled Product Marketing Manager to join our marketing team. The successful candidate will be responsible for driving the messaging, positioning, and go-to-market strategies for our products.
Key Responsibilities- Product Positioning and Content: Develop and refine product messaging and positioning to resonate with target audiences. Produce compelling product-related content, including blog posts, whitepapers, sales-enablement (presentations, etc.), and one-pagers.
- Cross-team collaboration: Collaborate with the product, CS, and sales teams to ensure alignment and consistency in feature communication.
- Case Studies: Ensure comprehensive coverage of all major verticals and products through well-documented case studies. Collaborate with customers to gather insights and create impactful case studies that showcase product value.
- Product Launch Process and Execution: Lead the planning and execution of product launches, coordinating cross-functional teams to ensure successful releases. Develop go-to-market strategies and materials to support new product and feature introductions.
- Customer Advisory Board (CAB) Logistics: Identify and engage with CAB members, ensuring active and meaningful participation. Develop (and work collaboratively with department heads to develop) topics for CAB conversations that are beneficial and align with company objectives. Leverage CAB relationships to gather feedback and enhance product messaging and alignment.
- Customer Community Engagement: Oversee and scale our customer community, fostering consistent engagement. Leverage community insights and shared learnings to inform product messaging and strategy.
- Competitive Research: Collaborate with product managers to identify and analyze competitors for new and existing products. Develop competitive comparisons to highlight Rockerbox's unique value propositions.
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in product marketing, preferably within the ad tech industry
- Deep understanding of marketing analytics and data analytics
- Proven track record of successfully launching and marketing technology products
- Excellent written and verbal communication skills
- Strong analytical skills and the ability to translate data into actionable insights
- Experience engaging with customer advisory boards and building customer communities
- Ability to work collaboratively with cross-functional teams
- Highly organized with strong project management skills
- Remote-first - work anywhere in the US
- Health, vision, and dental insurance
- Unlimited PTO
- 10 Paid Holidays
- Rockerbox Unplugged - we shut down the last week of the year
- 12 weeks Parental Leave for all parents of a new child
- Traditional and ROTH 401k options
- $1000 annual training stipend
- Rockertreat Annual company get-together
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