Digital Marketing Manager

4 weeks ago

New York, New York, United States Amazon Full time
About the Role

We're seeking a highly skilled Digital Marketing Manager to join our Amazon Ads team. As a key member of our marketing team, you will be responsible for developing and executing marketing programs that drive adoption of Amazon Ads solutions.

Key Responsibilities
  • Plan, design, and execute email and cross-channel marketing initiatives that drive adoption of Amazon Ads solutions.
  • Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities.
  • Partner with program owners throughout Amazon Ads and own the channel strategy to iterate and test different ways to communicate key messages.
  • Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary.
  • Optimize against key metrics including CTR, open rates, attribution metrics, and engagement.
  • Leverage in-house CRM tools to increase campaign performance.
  • Track best practices, monitor industry trends, and make recommendations.
  • Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.
Requirements
  • 4+ years of professional non-internship marketing experience.
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Bachelor's degree in Business, Marketing, or other related area.
  • Basic SQL knowledge.
  • Analytical skills in Microsoft Excel to review, manipulate, and analyze data.
Preferred Qualifications
  • Experience in B2B, digital advertising, and ad-tech products/services.
  • Experience with Marketo, Eloqua, Salesforce Marketing Cloud, or similar CRM and marketing automation tools.
  • Strong execution capability with highest standards in a rapidly evolving business.
  • Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research.
  • The ability to comfortably and confidently work with both technical and non-technical individuals.
  • Strong understanding of SQL and data processing tools.
  • Experience utilizing systems and tools involving email, analytics, and CRM for targeting, segmentation, reporting for demand generation.
  • Excellent written and verbal communication skills.
About Amazon

Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/disability-accommodations/.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

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