Principal Product Marketing Manager, Ads

3 weeks ago


New York, New York, United States Amazon Full time
About the Role

We are seeking an accomplished Product Marketing professional to lead development of messaging, positioning, and marketing activities for Amazon Advertising's ads solutions.

This is a highly cross-functional role that requires close partnership across Brand/Events/Regional/Small Business/Partner Marketing, PR, Product Management, Sales, Research, Training teams, and requires strong communication skills, both verbal and written.

Key Responsibilities
  • Develop year-long marketing strategies to drive awareness and adoption for a portfolio of advertising solutions tied to key advertiser objectives, including the articulation of product portfolio positioning
  • Create compelling sales and marketing collateral to drive adoption and understanding of Amazon's ads products
  • Develop recommendations for new growth initiatives
  • Identify internal 1st and 3rd party research needs to support product positioning and marketing plans
  • Guide the prioritization, development and implementation of case studies and research to communicate the benefits of the Amazon Ads product portfolio
  • Serve as an internal advocate for customer needs; ensure broad awareness of, and empathy for customer pain points
Requirements
  • 11+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience using data and metrics to measure impact and determine improvements
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience driving direction and alignment with cross-functional teams
  • Experience communicating results to senior leadership
Preferred Qualifications
  • Experience with creating GTM initiatives at scale
  • Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.



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