Global Product Marketing Lead for Video Ads

2 weeks ago

New York, New York, United States Tik Tok Full time
Job Title: Global Product Marketing Lead for Video Ads

At TikTok, we're looking for a seasoned product marketing leader to join our Global Brand & Video Solutions team. As the Global Product Marketing Lead for Video Ads, you'll be responsible for shaping the go-to-market strategy and product roadmap for our suite of premium video-focused products.

Key Responsibilities:
  • Develop and implement strategic plans for TikTok's video offerings, leading both inbound and outbound product marketing activities.
  • Analyze market trends and assess TikTok's position vs the competitive landscape, summarizing key gaps.
  • Define clear go-to-market strategies for TikTok's suite of video ad products, partnering closely with the sales and regional teams to create solutions that appeal to TV and video buyers and inform product direction.
  • Collaborate with Product, Sales, and Marketing leadership to set short and long-term OKRs across the working team, executing regional strategies effectively.
Requirements:
  • BA/BS degree in business, marketing, or related field.
  • Experience managing, leading, mentoring, and developing a team of product marketing managers.
  • 5+ years of experience at a leading digital media platform, preferably in a go-to-market or product marketing capacity within the brand and/or video advertising space.
  • Strong expertise in planning, buying, and measuring video ad campaigns, with a strong understanding of brand buying objectives and KPIs.
  • Ability to work in ambiguity, collaborate effectively across organizational levels and geographies, and influence stakeholders.
Preferred Qualifications:
  • Strong problem-solving, strategic thinking, storytelling, and communication skills.
  • Passion for team culture and development, with a focus on fostering effective relationships and collaboration.
  • Excellent business judgment and attention to detail in a fast-paced, evolving environment.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us.

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