Principal Product Marketing Manager, Amazon Ads

15 hours ago


New York, New York, United States Amazon Full time
About the Role

We are seeking an accomplished Product Marketing professional to lead the development of messaging, positioning, and marketing activities for Amazon Advertising's ads solutions.

Key Responsibilities
  • Develop year-long marketing strategies to drive awareness and adoption for a portfolio of advertising solutions tied to key advertiser objectives.
  • Create compelling sales and marketing collateral to drive adoption and understanding of Amazon's ads products.
  • Develop recommendations for new growth initiatives.
  • Identify internal 1st and 3rd party research needs to support product positioning and marketing plans.
  • Guide the prioritization, development and implementation of case studies and research to communicate the benefits of the Amazon Ads product portfolio.
  • Serve as an internal advocate for customer needs; ensure broad awareness of, and empathy for customer pain points.
Requirements
  • 11+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience using data and metrics to measure impact and determine improvements.
  • Experience building, executing and scaling cross-functional marketing programs.
  • Experience driving direction and alignment with cross-functional teams.
  • Experience communicating results to senior leadership.
Preferred Qualifications
  • Experience with creating GTM initiatives at scale.
  • Experience working cross-functionally across marketing, product management, analytics, UX, and research.
About Amazon

Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market.



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