Global Product Marketing Lead for Video Ads

4 weeks ago


New York, New York, United States Tik Tok Full time
Job Summary

TikTok is seeking a Product Marketing Lead to join its Global Brand & Video Solutions team. As a key member of the team, you will be responsible for shaping the go-to-market strategy and product roadmap for our suite of premium video-focused products.

Key Responsibilities:

  • Develop and implement strategic plans for TikTok's video offerings, leading both inbound and outbound product marketing activities.
  • Analyze market trends and assess TikTok's position vs the competitive landscape, summarizing key gaps.
  • Define clear go-to-market strategies for TikTok's suite of video ad products, partnering closely with the sales and regional teams to create solutions that appeal to TV and video buyers and inform product direction.
  • Work with Product, Sales, and Marketing leadership to set short and long-term OKRs across the working team, executing regional strategies effectively.

Requirements:

  • BA/BS degree in business, marketing, or related field.
  • Experience managing, leading, mentoring, and developing a team of product marketing managers.
  • 5+ years of experience at a leading digital media platform, preferably in a go-to-market or product marketing capacity within the brand and/or video advertising space.
  • Strong expertise in planning, buying, and measuring video ad campaigns, with a strong understanding of brand buying objectives and KPIs.
  • Ability to work in ambiguity, collaborate effectively across organizational levels and geographies, and influence stakeholders.

About TikTok:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too.

  • New York, New York, United States Amazon Full time

    Job DescriptionAmazon Ads is a rapidly growing business that operates at the intersection of commerce, entertainment, and advertising. We offer unique advertising products, enterprise ad tech, and creative solutions that enable advertisers to build unique connections with consumers.We are seeking a seasoned leader to join our Global Video Advertising team as...


  • New York, New York, United States Sirius XM Radio Inc Full time

    Job Title: Ad Product Marketing ManagerSiriusXM Media is seeking a highly skilled Ad Product Marketing Manager to join our team. As a key member of our commercialization team, you will be responsible for driving the commercialization of key product and feature launches for SiriusXM Media.Key Responsibilities:Partner with Product and Sales teams to identify...


  • New York, New York, United States Adyen Full time

    Job DescriptionThis is Adyen, a financial technology platform that provides payments, data, and financial products to customers like Meta, Uber, H&M, and Microsoft. We're looking for an experienced market-oriented, proactive, and commercially minded Global Product Marketing Team Lead to join our team.As a Global Product Marketing Team Lead, you will be part...


  • New York, New York, United States StartUs GmbH Full time

    Job SummaryWe are seeking a highly skilled Global Director of Product Marketing to join our team at StartUs GmbH. This individual will be responsible for commercializing innovative ad solutions and developing go-to-market strategies to maximize revenue.Key ResponsibilitiesRepresent the voice of the market and define marketing requirements that drive revenue...


  • New York, New York, United States Magnite Full time

    Product Marketing Manager - Digital Media and Ad TechJoin Magnite, the world's largest independent sell-side advertising platform, as a Product Marketing Manager - Digital Media and Ad Tech. In this role, you will work closely with Product Management, Engineering, Data Science, Sales, Operations, and Marketing to bring leading-edge products to market.As a...


  • New York, New York, United States Amazon Full time

    Job DescriptionPrime Video is seeking a Product Marketing Manager to help grow our digital video business and create innovative customer experiences.This role will be responsible for planning and executing best-in-class video strategies to optimize the customer storefront experience across various customer cohorts, driving customer acquisition, engagement,...


  • New York, New York, United States Amazon Advertising LLC Full time

    Job DescriptionAmazon Advertising LLC is seeking a seasoned professional to join our team as Principal, US Video Strategy and Go-To-Market. This role will report directly to the Head of US Video Strategy and Go-To-Market and contribute to developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and...


  • New York, New York, United States TAG Full time

    Job SummaryThe Global Production Lead will oversee the scaled production efforts for the US region of a global technology brand. This role requires a strong leader who can manage complex, omnichannel production delivery systems and build relationships with senior stakeholders.Key ResponsibilitiesLead the US efforts for a major global technology brand...


  • New York, New York, United States MillerKnoll Full time

    About the RoleThe Global Product Marketing Manager will lead the development and execution of integrated marketing strategies for global product launches, go-to-market campaigns, and lifecycle management initiatives for Herman Miller and Knoll.As a highly organized project manager, you will work cross-category, cross-channel, and cross-functionally to ensure...


  • New York, New York, United States Franklin Templeton Full time

    Job Title: Global Video Digital Events DirectorAt Franklin Templeton, we're driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals.Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals.We're...


  • New York, New York, United States Tik Tok Full time

    Product Strategy & Operations ManagerTikTok is a leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As a Product Strategy & Operations Manager, you will play a critical role in building products that empower advertisers with actionable insights through advanced creative methodologies.You will collaborate...


  • New York, New York, United States Amazon Full time

    About the RoleWe are seeking an accomplished Product Marketing professional to lead development of messaging, positioning, and marketing activities for Amazon Advertising's ads solutions.This is a highly cross-functional role that requires close partnership across Brand/Events/Regional/Small Business/Partner Marketing, PR, Product Management, Sales,...


  • New York, New York, United States Citigroup Inc Full time

    Job DescriptionJob Title: Global Head of Product MarketingJob Summary: We are seeking a highly experienced and skilled Global Head of Product Marketing to lead our Product Marketing function for Treasury and Trade Services. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to promote our products and...


  • New York, New York, United States Sweat Pants Agency Full time

    About the RoleSweat Pants Agency is seeking a skilled Google Ads Marketing Strategist to lead the success and growth of our clients' Google Ads, YouTube, and PPC/Search channels. As a key member of our team, you will own the strategy and decision-making behind our clients' Google ad accounts, collaborating on video creative CRO, offers, and funnel...

  • Product Director, Ads

    3 weeks ago


    New York, New York, United States Netflix Inc Full time

    We are seeking a seasoned Product Director to lead our Ads Product vertical, helping define Netflix's Ad Suite and designing and developing the ad-decisioning and delivery pillar.As a key member of our Ads Platform team, you will contribute towards the ads platform business strategy and drive excellence in our offerings to brands.You will work closely with...


  • New York, New York, United States Tik Tok Full time

    Job DescriptionTikTok is a leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As a Product Marketing Manager for Global Sales Tools and Insights, you will play a crucial role in enabling TikTok's advertising business growth.Responsibilities:Partner with regional GTM teams, global and regional sales teams,...


  • New York, New York, United States Innovid Full time

    Product Marketing ManagerInnovid, a leading ad management platform, is seeking a Product Marketing Manager to join our team. As a Product Marketing Manager, you will be responsible for developing product marketing positioning and content that supports our ad management product line. This includes driving product go-to-market launches and steering sales...


  • New York, New York, United States Netflix Inc Full time

    Job SummaryWe are seeking a highly skilled and experienced product manager to lead our ad product management team at Netflix Inc. The successful candidate will be responsible for defining and delivering our ad suite, including ad decisioning and delivery.Key ResponsibilitiesLead the ad server product vertical and help define Netflix's Ad SuiteDesign and...

  • Product Director, Ads

    3 weeks ago


    New York, New York, United States Netflix Inc Full time

    About the RoleWe are seeking a highly skilled Product Director to lead our Ads Platform team at Netflix Inc. As a key member of our leadership team, you will be responsible for defining and delivering our ad server product vertical, helping shape Netflix's Ad Suite, and designing and developing the ad-decisioning and delivery pillar.Key...


  • New York, New York, United States Bank of China Limited, New York Branch Full time

    Job Title: Global Markets Product SpecialistJoin Bank of China Limited, New York Branch as a Global Markets Product Specialist and play a key role in strengthening the marketing/sales function of the Global Markets Department.Key Responsibilities:Develop and launch new global markets products/services to expand client base and enhance existing...