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Strategic Marketing Director

2 months ago

Lincolnshire, Illinois, United States Chicago Marriott Lincolnshire Resort Full time
Job Title: Strategic Marketing Director

Chicago Marriott Lincolnshire Resort is seeking a highly skilled and motivated Strategic Marketing Director to lead and execute comprehensive marketing strategies that drive revenue, enhance brand visibility, and ensure guest satisfaction at our portfolio of hotels.

Key Responsibilities:A. Marketing Strategy Development and Implementation
  • Develop and implement an annual marketing plan that aligns with the hotels' goals and budget.
  • Identify target markets and create tailored marketing campaigns to reach them effectively.
  • Continuously monitor market trends and competitors to adapt marketing strategies accordingly.
B. Digital Marketing
  • Oversee the hotels' and company's online presence, including the website, social media profiles, and third-party booking platforms.
  • Manage the creation of engaging and SEO-optimized content for the website and social media.
  • Implement paid advertising campaigns on platforms like Google Ads and social media platforms.
C. Social Media and Content Marketing
  • Develop and execute a social media strategy to increase brand visibility and engagement.
  • Create and curate compelling content for various social media platforms.
  • Monitor social media channels, respond to comments, and engage with the online community.
D. Public Relations and Media
  • Manage PR strategy to include liaison to PR agency, award strategy, news management, and media sites/visits.
  • Cultivate relationships with media outlets and influencers for earned media opportunities.
E. Advertising and Promotion
  • Plan and execute advertising campaigns, both online and offline.
  • Negotiate and manage relationships with advertising agencies and media partners.
F. Email Marketing
  • Develop email marketing campaigns to promote special offers, events, and loyalty programs.
  • Segment, target, and manage email lists for maximum effectiveness.
G. Property Operations & Event Management
  • Primary contact for coordination and execution of on-property marketing events.
  • Facilitate monthly marketing meetings according to the approved agenda.
H. Loyalty Program Management
  • Manage Marriott Bonvoy loyalty program promotions and member engagement.
  • Develop strategies to increase loyalty program enrollment.
I. Analytics & Reporting
  • Monitor marketing performance metrics and prepare regular reports.
  • Use data-driven insights to refine marketing strategies.
J. Budget Management
  • Assist in development and management of the marketing budget, ensuring cost-effectiveness and ROI.
  • Maintain accurate records of expenses and provide regular financial reports to senior management.
Qualifications and Requirements:
  • Bachelor's degree in Marketing, Hospitality, or a related field (Master's preferred).
  • Minimum of 4 years of marketing experience in the hospitality industry.
  • Proven track record of successful marketing campaigns and revenue growth.
Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Vision insurance
Schedule:

Monday to Friday

Experience:
  • Marketing: 4 years (Required)
  • Hospitality: 4 years (Preferred)