Marketing Automation Specialist

3 hours ago

Burlington, Vermont, United States Veracode Full time
Marketing Technology Specialist

Veracode is seeking a highly motivated and enthusiastic Marketing Technology Specialist to join our Revenue Operations team. This team supports both Marketing and Sales functions, covering technology, process, analytics, and enablement.

This position requires the applicant to work across multiple areas of marketing operations, specifically within our Marketing Automation Platform (MAP), Marketo, and Customer Relationship Management (CRM) System, Salesforce.

Experience in Marketo or a related software is a must. The ideal candidate is keenly interested in the structure and execution of marketing technologies with a desire to learn about how exceptional system architecture lends itself to a growing business.

Key Responsibilities
  • Build and activate campaigns in Marketo supporting the Marketing organizations' campaign initiatives
  • Ensure proper program creation, list uploads, and building and sending email blasts
  • Oversee the marketing calendar and communications with other teams, as well as other day-to-day functions for the Revenue Operations team
  • Support Marketing campaign managers and work with other team members to help solve issues that they face while using the Marketing automation systems and tools
  • Measure campaign effectiveness by building Standard reports and reviewing the campaign effectiveness with cross-functional teams
  • Support Global Marketing and Demand Generation teams by providing information needed to make critical business decisions in real time
  • Work with agencies and other vendors in order to help build Marketing programs, and integrate them into the core Marketing Automation systems
Requirements
  • Bachelor's degree or global equivalent in Marketing or related fields, Marketing Technologies preferred
  • 2 or more years of related professional marketing experience, preferably with a software company
  • A year of Marketo or another MAP experience a plus
Skills and Competencies
  • At least one year of experience in Marketo or related Marketing Automation tool
  • Able to work on a small, cohesive team and to complete projects independently
  • Great attention to detail, focus, and a keen observer a must
  • Strong communication skills, both written and verbal
  • Must have exceptional ability to thrive in a fast-paced, dynamic environment with shifting priorities and requiring teamwork skills
  • Understanding of demand generation, digital marketing and enterprise sales methodology is preferred
  • Exceptional project management and organizational skills, including developing and delivering on projects

At Veracode, we offer a fundamentally different approach to application-layer security - one that's simpler and more scalable than legacy on-premises approaches. Our subscription-based service combines a powerful, cloud-based platform with deep security expertise and best practices for managing enterprise-wide governance programs so that enterprises can speed their innovations to market - without sacrificing security.

It's all of these things combined with a little food and a lot of fun that make Veracode a great place to work.

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