Brand Engagement Associate

2 weeks ago


Schofield, Wisconsin, United States RoofConnect Logistics Full time
Job Overview

Company Overview:

RoofConnect Logistics is committed to providing outstanding service and innovative solutions to our teams. We are in search of a dynamic and imaginative Marketing Coordinator to enhance our marketing efforts. If you thrive in a collaborative and fast-paced environment, we encourage you to consider this opportunity.

Position Summary:

As a Marketing Coordinator at RoofConnect Logistics, you will be instrumental in orchestrating trade shows, supporting our sales initiatives, and managing promotional materials while ensuring brand consistency. This role offers a unique chance to engage in diverse marketing projects and cultivate enduring relationships with stakeholders. You will oversee event logistics, develop marketing campaigns, generate insightful analytics, and more, all while embodying our brand values with professionalism and enthusiasm.

Core Responsibilities:

  1. Trade Show Management:
    • Oversee all elements of trade show participation, including registration, booth design, and promotional giveaways.
    • Coordinate shipping logistics and attendee outreach to guarantee flawless execution.
    • Work with vendors and internal teams to ensure promotional materials align with brand guidelines.
    • Collaborate with the sales team to create a comprehensive trade show calendar.
    • Partner with the marketing team to amplify trade show efforts through digital platforms.
  2. Sales Assistance:
    • Support the sales team in generating leads before, during, and after trade shows.
    • Follow up on leads and inquiries to nurture relationships and enhance sales potential.
    • Maintain precise records of sales leads and performance metrics.
  3. Marketing Collaboration:
    • Work alongside the marketing department to develop trade show-specific promotional materials, including brochures and presentations.
    • Ensure uniform brand messaging across all marketing initiatives.
    • Collaborate with sales teams to create engaging content for blogs, emails, and videos.
  4. Event Planning:
    • Occasionally organize and coordinate regional sales events, customer workshops, and other promotional activities.
    • Manage event logistics, including venue selection, catering, and attendee communication.
  5. Relationship Development:
    • Act as a brand representative during trade shows and events, fostering positive interactions and professionally representing our company.
    • Collaborate effectively with teams across all departments to build trust and cooperation.
  6. Document Management:
    • Collaborate with marketing, sales, and other departments to ensure marketing documents are organized and secure.
    • Uphold record-keeping standards.
  7. Preparation of Correspondence and Reports:
    • Draft and prepare letters, forms, memos, contracts, documents, and reports.
    • Assist staff with grammar and document formatting.
    • Prepare and compile documents and manuals, and design forms.
  8. Support Other Marketing Roles as Needed.
  9. Perform Other Essential Duties as Assigned.

Minimum Qualifications:

  • Bachelor's Degree in Marketing, Business, Communications, Graphic Design, or a related field, or an equivalent combination of education and experience.
  • A minimum of 2 years of experience in a professional-level sales, marketing, or equivalent role.

Preferred Qualifications:

  • Experience with data analysis and reporting tools (e.g., Excel, Tableau).
  • Proven experience in planning and executing events or trade shows.
  • Familiarity with customer relationship management (CRM) software (e.g., Salesforce).

Special Qualifications:

  • Must embody the following qualities:
    • Accountability: Uphold high standards for yourself and others.
    • Growth mindset: Pursue continuous personal and professional development.
    • Integrity: Act with honesty and transparency.
    • Leadership: Inspire and support colleagues.
    • Everyday Improvement: Strive for excellence in all tasks.

Work Environment:

  • Office setting with climate control.
  • Willingness to travel up to 25% of the time.

Join RoofConnect Logistics and become part of a team that values creativity, innovation, and collaboration. We provide a supportive work environment where you can develop your skills and make a significant impact.


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